Introduction to Superfast West Yorkshire Business Support 1 st May 2014 Richard Brook Business Adviser

What is

 to increase coverage of superfast broadband (above 20 mega bits per second) to at least 97% of premises in the project area and basic broadband (2Mbits/s) to the remainder.  to ensure that ICT is at the heart of the way Public Services are delivered leading to innovation & efficiency savings – optimising further investment  to ensure that households and businesses are encouraged to exploit superfast broadband to its full potential – supporting economic growth & strengthening community connectivity for social benefit Project Aims

To introduce you to a fully funded package of Business Support – Including eligibility criteria and how the programme works – A 12 hour support package which combines adviser support and masterclasses designed for business owners To give you the opportunity to review the needs of your business – Continuously increasing quality and reducing cost – Identifying & accessing ‘ideal customers’ who will pay for the value you deliver – Responding to changes in Buyer behaviour – Productivity to generate a new work:life balance Our objectives for today

Physically laying the fibre cables and installing the cabinets Working with Internet Service Providers to promote the take up of internet services as cabinets are installed Business Support Team Demand Stimulation Team Infrastructure Team The Project Teams A separately managed & funded project

Economic Benefits Broadband & business Superfast Broadband in a business context

February 2013 Institute of Directors Poll concluded that faster broadband speeds could: Improve the productivity of 83% of IoD members Encourage 56% to offer more flexible working opportunities Encourage 31% to invest more in their business Encourage 13% to hire more staff 2012 Boston Consulting Group, “The Internet Economy in the G20”, Small businesses that embrace the internet grow times 3 faster than their offline peers Economic Benefits What the pundits say

175 million users on Twitter 300 million users on Google+ Economic Benefits What Are the Numbers? 700 million users on Facebook 200 million users on LinkedIn Source: 84% of population online

SECURE SCALABLE AFFORDABLE RELIABLE ACCESSIBLE Business Continuity Economic Benefits Cloud Computing

increase in productivity, time saving & reduction in operating costs – cloud computing better job satisfaction – communication & collaboration greater customer experience – changes in buyer behaviour Economic Benefits Broadband & business

Business Support Programme What next? “It is not the strongest of the species that survives; nor the most intelligent that survives. It is the one that its most adaptable to change.” Charles Darwin – The Origin of the Species

No longer defined by who they are but by what they do We need to adapt to our customers’ online behaviour. Customers… On line researchers On the go all the time Video watchers Content creators Business Support Programme Responding to Buyer Behaviour

Business Support Programme Description “… helping businesses prepare and be ready for Superfast Broadband…” 12 hour dedicated business support – Combining individual sessions with business generalists together with expert led masterclasses – Personal Action Plan giving you access to: series of masterclasses 1-to-1 mentoring

Allows us to use high level expertise Delivered in an informal but penetrating manner Recognises our different customer types designed to provide both technical & general content Business Support Programme The Masterclass approach Clarity Confidence Competence

“DESIGN” “PULL” STRATEGY Search Engine Optimisation Social Media Marketing Online Newsletter “PUSH” Navigation features Relevant content Business Support Programme Responding to Buyer Behaviour

Economic Benefits Responding to Buyer Behaviour Trust can be built on line Source: Matrix 42

Business Support Programme Additional Benefits Web site review Self assessment questionnaires Networking Opportunities Adviser expertise Increased economic activity

Business Support Programme What do we need you to do? Sign up Choose your masterclass Identify areas where you think the programme should be developed Get the word out to your networks Let me know the networks I should be talking to Refer anybody who you think will benefit

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