Monroe’s Motivated Sequence

THE FIVE STEP PROCESS: 1. Attention 2. Need 3. Satisfaction 4. Visualization 5. Action

Step One: Attention Step This step creates interest and desire in the audience. The Attention Step is used as the Attention- Getter in your speech. Examples: fact, story, quote, question, etc.

Step Two: Need Step This step develops that a need exists (i.e. something needs to be done) Prepare the audience for the problem. Use the following elements in the need step: Statement – state the problem Illustration – provide an example of the problem Ramification – provide statistics and testimony to show the seriousness of the problem Pointing – make clear how the audience is directly affected by the problem This is the step in which you provide your research to begin to convince the audience that not only do you know that you are knowledgeable, but that you are RIGHT!

Step Three: Satisfaction Step In this step, present the solution to the problem…How will you satisfy the need? Statement – state the solution Explanation – explain how the solution works (in detail) Theoretical Demonstration – show reasoning behind your solution Reference to Practical Experience – show how the solution has worked in the past Again, you use your research to show how your solution is the CORRECT one!

Step Four: Visualization Step Positive Visualization: What will the world be like if this problem is solved? Negative Visualization: What will the world be like if this problem is not solved? (Most likely, you will show your Visual Aid during this step)

Step Five: Action Step Specifically, what do you want the audience to do TODAY before they leave the room? Visit a website – address? Donate money – how much? where? Sign a petition – how? Call a phone number – what number? Pass out information/flyers/cards/etc.AFTER YOUR SPEECH! BE AS SPECIFIC AS POSSIBLE SO THE AUDIENCE HAS NO EXCUSES!

STEP FUNCTION IDEAL AUDIENCE RESPONSE Attention to get audience to listen "I want to hear what you to youhave to say.” Need to get audience to feel a "I agree. I have that need/wantsame need/want” Satisfaction to tell audience how to fill "I see your solution will work." Visualization to get audience to see "This is a great idea!" benefits of solution Action to get audience to take “I want it”, “I want to actionhelp”, ”I can do it too”