Logos
provide hard evidence whenever possible Loosely translates as “logic”
Incorporate inductive or deductive reasoning Create a syllogism Cite traditional culture Cite commonly held beliefs Allude to history, religious texts, great literature, mythology Employ various modes of discourse for specific effects Provide testimony Draw analogies / create metaphors Order chronologically Provide evidence Classify evidence Cite authorities Quote research Use facts Theorize about cause and effect Argue from precedent