Building a Foundation for SEM Through a One Stop Center Implementation Bryan Newton, Associate Vice President Marketing & Enrollment Management Aiken Technical College

Overview Aiken Technical College Background One Stop Implementation Challenges Unexpected SEM Outcomes Leadership Lessons AACRAO SEM CONFERENCE 2013

A Little Bio B.A., Southern Illinois – Edwardsville; J.D., The Ohio State University Higher education doctoral candidate at Colorado State University Previously Vice Chancellor of Student Affairs, Ivy Tech Bloomington & Associate VP for Admissions & Enrollment Management at Ivy Tech System Came to Aiken Technical College in September 2011 AACRAO SEM CONFERENCE 2013

Aiken Technical College Public, Two-Year Institution 1 of 16 Colleges in the S.C. Technical College System 2,750 HC per Semester Focus on Nuclear Technology and Advanced Manufacturing AACRAO SEM CONFERENCE 2013

More Than Two Years Ago... Decision to open a One Stop Center Funding secured and design work completed No SEM culture across campus Reorganized Student Affairs into two separate divisions – Marketing & Enrollment Management and Student Development AACRAO SEM CONFERENCE 2013

Revised Organization By Division Education and Training Administrative Services Student Development Marketing & Enrollment Management AACRAO SEM CONFERENCE 2013

Enrollment Services Assessment Advising Non-Credit Intake Orientation Financial Aid Bursar Bookstore Career Services Recruitment Admissions Registrar Marketing AACRAO SEM CONFERENCE 2013

Silos, Silos, Silos Silo AACRAO SEM CONFERENCE 2013

Revised Enrollment Services Assessment Financial Aid Bursar Bookstore Career Services Marketing Recruitment Admissions Non-Credit Intake Registrar Advising Orientation AACRAO SEM CONFERENCE 2013

One-Stop Center Implementation Challenges Enrollment services accustomed to operating in silos No culture of Strategic Enrollment Management Technology challenges Few established business processes AACRAO SEM CONFERENCE 2013

Student Intake Task Force (SITF) Admissions Financial Aid Advising Bursar Assessment Research & Planning Bookstore Student Development

SITF Advantages & Processes Cross-campus agreement on priorities Multiple teams working at same time Support from Technology, Procurement & Faculty Approval by College Leadership AACRAO SEM CONFERENCE 2013 Develop Projects Project Assigned to Teams Solution Reviewed & Approved by SITF Solution Reviewed & Approved by Executive Staff Project Implemented

SITF Accomplishments Business processes developed for admissions, financial aid, and records Recommendation & implementation of technology Staffing recommendations developed AACRAO SEM CONFERENCE 2013

SITF Accomplishments (continued) Data requests, review and analysis New enrollment advising process that combines review of enrollment processes & advising Implementation of early registration & payment model AACRAO SEM CONFERENCE 2013

SITF Accomplishments (continued) Set deadlines for all intake processes across campus Assessment of new student enrollment and retention each semester Recommendations to increase new student enrollment and retention AACRAO SEM CONFERENCE 2013

SITF Transforming to SEM Framework Recognition that campus must develop an enrollment management culture Development of a SEM structure to guide the campus in the development of SEM planning Data review and analysis driving campus change AACRAO SEM CONFERENCE 2013

Leadership Lessons Though tempting to try and control One Stop implementation, it takes cross campus involvement Do not use a One Stop implementation as an opportunity to reduce staffing Plan for a larger volume than individual functions experienced on their own AACRAO SEM CONFERENCE 2013

Leadership Lessons (continued) Implement technology before your One Stop opens Open your One Stop Center during a non-peak period Begin staff training programs well in advance of your opening AACRAO SEM CONFERENCE 2013

Leadership Lessons (continued) Customer service training is critical to a Center’s success Educate faculty and others not involved in the enrollment process about One Stop Center goals Plan for growth AACRAO SEM CONFERENCE 2013

Questions? Bryan Newton Associate Vice President Marketing & Enrollment Management Aiken Technical College AACRAO SEM CONFERENCE 2013