Educar Pegar Volar Pritt Educational Project in the Social Networks April 2012.

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Presentation transcript:

Educar Pegar Volar Pritt Educational Project in the Social Networks April 2012

General Objetives Educar Pegar Volar was created with the aim of highlighting the role of school supplies as companions and conditioners of the learning process. With this project, Pritt establishes a direct dialogue with the education community while developing and disseminating activities and initiatives that promote learning through crafts. Crafts favor the development of values such as Creativity and Recycling. These are attitudes which are valued and empowered by the teachers themselves.

Social Networks Social Networks are the main communication channel of the project: They establish a direct, daily and dynamic communication with the community, in a closer and more direct context. They allow continuous dissemination of content and messages, enhancing visibility and ownership They favor multilateral dialogues, creating a strong and active community.

Communication Spaces

Facebook Dissemination of Information on the project Creative approaches in the classroom Publications related to education and pedagogy

Facebook Weekly competitions A communication space for teachers

Twitter Distribution of content related to education, crafts and recycling

Twitter Strengthening the project’s education community

Youtube Pritt Creative Ideas by Hanoch Piven

Youtube Content and activities related to education and crafts

Website Library of crafts submitted by the education community. Information about the project

Evolution of the Project Web & Blog Visits and Visitors (accumulated) Web Visits

Evolution of the Project Growth of fans in Facebook and followers in Twitter

Evolution of the Project YouTube Channel Views

Next Steps Give more visibility to the educational project by linking it to Pritt official websites and pages (banner on prittworld.com Spain, Pritt page on Facebook,...) Promote the project’s YouTube channel, generating more content to grow the community through this channel. Include Educar, Pegar, Volar project in some of new social networks that in the last year have increased their presence and users such as Tumblr and Pinterest. Empowerment of the community. Give more visibility to the community, creating opportunities for the feedback and suggestions, creating competitions that are themselves who choose the winners,...