Proxy Usability Mid-Atlantic Fall Conference 10/8/2015 Broc Romanek & Rich Andrews

Agenda 1.Why focus on mobile investors? 2.What is Responsive Web Design? 3.What is wrong with PDF? 4.How the S&P 500 have responded to mobile investors 5.S&P 500 – Proxy Results 6.S&P 500 – Annual Report Results 7.Best practices to support mobile 8.Price & value decision 9.More information

1. Why focus on mobile? Mobile devices (smartphones, tablets, iPads) have exploded and saturated the marketplace. 78% of Americans now own a smartphone – and 10% of smartphone owners do not have any other form of high-speed internet access. Smartphone use is very high in the Millennial generation. 50% of Americans own a tablet (such as an iPad). And, unlike smartphones, older Americans outpace Millennials in their use of tablets.

1. Why focus on mobile? (2) In 2015 the growth continues for smartphones, but in particular the new larger smartphones with 5 inch or larger screens (called “phablets”) have hit mainstream. This means that more information can be consumed on these larger screen devices than before. More trends/stats:

2. What does Responsive mean? Content on a website that is mobile- friendly will “respond” to the user’s device properly. This means that text will fit the size of the screen, reformatting so the user doesn’t have to scroll horizontally at all (they will still need to scroll vertically, of course). But, the text when reformatted is readable, not just shrunk down. Websites have to be designed to be responsive, and it requires considerable effort and cost.

3. What is wrong with PDF? PDF has many limitations, especially on mobile devices. PDF is not responsive and does not reformat text to be readable on different devices. In addition, PDF doesn’t offer navigational options such as dropdowns, tab menus or tiles navigation – not allowing users to quickly get to important sections of the document. And, the built-in PDF reader on stock Apple devices that does not offer full-text searching, bookmarks, or cross-document linking. This fails the SEC rules and recommendations for proxy notice! More info:

4. S&P 500 response to mobile EZOnlineDocuments did a study of the S&P 500 in August of 2015 and it is very clear that companies have aggressively responded to the changing mobile user. 68% of the S&P 500 have already upgraded their website to be responsive (mobile- friendly). This upgrade is very difficult and expensive, so the scope of change is very impressive.

5. S&P 500 – Proxy Results Nearly half of the S&P 500 now provide Proxy Summary sections to improve communication. However, 90% of S&P 500 companies still provide the online proxy statement in non- mobile-friendly PDF format!

6. S&P 500 – Annual Report Results 73% of the S&P 500 provide a summary section (often called a Year in Review or a printed “glossy section”). But 68% still provide the online annual report in non-mobile-friendly PDF format!

7. Best practices to support mobile Easy Navigation Being able to quickly get around is a key feature for mobile users. Many strategies can help including dropdown menus, tab-based menus, clickable indexes, and even tiles navigation designed for touch interfaces. Full-Text Searching The ability to search the document is a key feature often not available in mobile conversions. But this feature is one of the key SEC rules as well and needs to exist on mobile versions. Partial or Full Responsive Complete support of mobile is the most powerful, but very expensive, option. And alternative is to make just the summary or introduction section responsive. Example of Tiles Navigation for touch interfaces

8. Price & value decision The decision process for the level of mobile support may involve budget considerations as full responsive is very pricey compared to other methods.

9. For more information Rich Andrews CEO EZOnlineDocuments, LLC (973) Broc Romanek Editor TheCorporateCounsel (703)