Stats and Figures for Scotland’s Boarding Schools Impact Of Search Marketing.

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Presentation transcript:

Stats and Figures for Scotland’s Boarding Schools Impact Of Search Marketing

Unique Visits To Site815 School Link Click Throughs435 Subscriptions To Newsletter18 Click Throughs Per School24 Key Stats Since Site Launch (Jun-Sep)

Visits To The Site Since Launch Events Are Tracked As Clicks On School Links Traffic To The Site Increased Dramatically After Launch Of PPC Campaigns

Unique Visits To Site350 School Link Click Throughs183 Subscriptions To Newsletter3 Click Throughs Per School10 Total Spend£145 Key Stats Driven By PPC (Sep 9-17)

The Value Of A Click? Based on the first week of PPC advertising, we can drive clicks to you, the schools at around £1 per click. Even if only 1 in 1000 of those turned into a fee payer would this still not be significantly cheaper than say paying an agent fee?

To continue driving this kind of traffic, the PPC campaign will need approximately £10,000/year. Possible Funding Methods: –Flat subscription ( £x/month) –Pay per click through to school site How To Continue… Thanks!