Examples of power point presentation

HISTORY OF TOURISM Roman Spa Roman roads Brighton Seaside Resort Thomas Cook, first publicly advertised train excursion German company Deutsche Lufthansa

Defining Tourists (a visitor for at least 24 hours for leisure/holiday, business & professional reasons) Tourists are divided into following categories: Domestic (holidays in own country) International or Outbound (holidays in other countries) Inbound (those who travel from own country to another country)

Basic concepts of destinations You must know all the relevant facts about a destination. - Concentrate on features that affect travel & tourism You must know what kind of traveller favours a destination. - Each destination attracts its own type of visitor; matching destinations with traveller type is key to a efficient & profitable sale. - Separate into leisure or business travel. You must know the individual client you are serving. - Identify the type of client when he comes to you for advice

You must be ready to answer a person’s misgivings. Qualify, asking open-ended questions (probing), listen carefully. Determine the basics (dates, budget, names etc). Match their needs with your recommendations. Most travellers don’t know exactly what they want/where to go. When recommending a destination, describe how it satisfies the persons wishes/needs. You must be ready to answer a person’s misgivings. Provide sales building responses (counter with an appropriate valid response) You must search for enhance opportunities. - Up selling, cross selling & follow up.

To be a travel professional, you must know your geography !

Maps Land forms Winds Storms Human Geography

SALES MANAGEMENT 8 Sectors of the tourism industry Examples of each sector The importance of sales in each sector Sales process – 12 steps Creating the interest and excitement of the tourist so that they will want to experience the destination

International Destinations

Glacier Bay Inside Passage Cruise

SUSTAINABLE TOURISM DEVELOPMENT Module Outcomes Have an overview of tourism, development & destination competitiveness in South Africa Be able to examine destination management within the tourism industry in South Africa Show knowledge of global travel patterns & trends in the tourism industry Evaluate the destination market position within the tourism in South Africa tourism

Unit 1 : Tourism, Development & Destination Competitiveness Objectives Understanding tourism, development & destination competitiveness with the SA tourism industry Sustainable tourism development in SA Key elements of a conceptual model of destination competitiveness (page 10 of manual – key concepts)

Primary concepts Tourism Destination Development Sustainability Competitiveness

KEY TERMS Tourism Tourism destination Development Sustainable development Millennium development goals Sustainable tourism Triple bottom line Responsible tourism Competitiveness Destination competitiveness

MDG 1 - Eradicate extreme hunger & poverty = halve proportion of people living on less than $1 per day = achieve full & productive employment & decent work = halve the proportion of people who suffer from hunger MDG 2 - Achieve universal primary education Ensure that all children are able to complete primary education MDG3 – Promote gender equality & empower women = Equal girls’ enrolment in primary schools = Women’s share of paid employment = Equal representation of women in national parliaments MDG 4 - Reduce child mortality = cut the under 5 death rate by two thirds = measles immunisation

MDG 5 – Improve maternal health = reduce the maternal mortality rate by three-quarters = achieve by 2010 universal access to reproductive health MDG 6 – Combat HIV/Aids, malaria & other disease = halt by 2015 & beginning to reverse HIV/Aids = achieve by 2010 universal access to HIV/Aids treatments = halt by 2015 & reverse the incidence of malaria & other diseases MDG 7 – Ensure environmental sustainability = integrate the principles of sustainable development into country policies programmes & reverse the loss of environmental resources = halve the proportion of people without sustainable access to safe drinking water & sanitation = by 2020 achieve a significant improvement in the lives of slum dwellers MDG 8 – Develop a global partnership for development = develop further an open, rule based, predictable, non-discriminatory trading & financial system = address the special needs of the least developed countries