Welcome to the Chanel party!!. Chanel COCO The founder of Chanel: Gabrielle Chanel( 加 布瑞拉. 夏奈尔) was born in France‘s Auvergne in 1883 and died in 1971.

Slides:



Advertisements
Similar presentations
UNIT C THE BUSINESS OF FASHION 3.03 Identify the types of fashion retailers.
Advertisements

People laughed at the way I dressed, but that was the secret of my success: I didnt look like anyone Coco Chanel Olga Kazarina Ph - 32 COCO CHANEL.
GLOBAL BUSINESS WEEK 5 IMAGE.
UNIT B EVOLUTION AND MOVEMENT OF FASHION 2.05 Research influential names in fashion design.
CHANEL Presented by: Jessica Bercier-History and Competitors
WHAT IS AN ENTREPRENEUR? Baylee. WHAT IS AN ENTREPRENEUR?  An entrepreneur is a person who accepts a financial project and who is willing to accept the.
April 29 th - May 3 rd, 2015 Forum de Beyrouth. Today’s woman is independent, strong, career - oriented yet feminine, juggling between family life & assuming.
CHANEL. Channel luxury, as the public generally known in the international community to enjoy a very high honor. It is noble in the world is worthy of.
Bienvenido a México, el Secreto de Victoria The Expansion of Victoria’s Secret into Mexico Aparna Donthi Man Tsun Lee Bouphavanh Mathouravong.
La Ropa de los diseñadores españoles
Coco Chanel By: Carly Massey Coco’s Childhood When Coco was a child she had a pretty hard life. She grew up in an orphanage, raised by the nuns of the.
By: Austin Shipley. Name: Gabrielle Chanel Date of birth and death: Born on August 19, 1883 Died on January 10, 1971.
CHANEL MARKETING MIX No1.Introduction No2.Target market
ENTREPRENEUR BY: SAVANNAH MYERS. AMERICAN EAGLE Founders are Mark and Jerry Silverman In the 1980’s they opened more and more stores and by 1989 they.
The Fundamentals of Fashion
Women Who Inspire Me J Jenn Taylor June 12, 2010 English PowerPoint.
Sophia Amoruso Nasty Gal began in 2006 as the brainchild of CEO and founder Sophia Amoruso who at the time worked out of her own apartment in San Francisco.
When thinking about the Arabic number 5, who occurs in your mind?
——About marketing mix and target market From Group.4
“Over the years I have learned that what is important in a dress is the woman who is wearing it.” Yves Saint Laurent.
By: Alexandra Harrell. Born on August 19, 1883 in Saumur, France Daughter of Jeanne & Albert Chanel Sister of Antoinette Chanel, Lucien Chanel, Augustin.
group members: 伍雅娟、梁敏怡、曾玉婷
6.04 Special Events in Fashion
UNIT F FASHION PROMOTION
Competitive Advantage Made by: Isabel Xu Apr. 25th.
Father of Haute Couture  Charles Frederick Worth 
timeeventplace Morning,Dec.3th, :30ReceptionGuangzhou Baiyun International Airport Reception Staff: Director of Marketing, Secretary, driver 10:40—12:00Arrived.
Buffalo Jackson Trading Co. Classic American Clothing for Men “Slow and steady wins the race”
By Group 6 Sam 、 Iris 、 Lynn 、 Jery 、 Jenny 、 Soso 、 Victoria.
A look into some of the top luxury brands in the world… Jocelyn Stargell-Zachery, Justice Dilworth, Derrick Akins, Kortney Clonts, NuTrelle Toodle.
Group members: 林子暖 冉可 陈敏慧 蔡煜佳 曾乐怡 梁玉嫦 陈敏慧 蔡煜佳 曾乐怡 梁玉嫦.
Topic:CHANEL Group 8 members :李楚文 周婉桦 邝欣仪 刘志颖 原少欢.
Shiseido Future Solution Total Revitalizing Cream Survey Research Report March 2005 Monique Choi, Miles Perdiguerra, Irene Shang, Orlando Shih, Judi Washington,
CHANEL. Chanel Founded: 1909 Founder: Coco Chanel Headquarter: Paris, France Spirit: elegance and freedom.
La France et la mode (Fashion). Importance of fashion in France Paris is the Capital of France and one of the capitals of fashion. “Haute Couture”, very.
LA MER By Group 5 Class 1 1.
Sex in Advertising Melanie Phillips.
VICHY BY GROUP 3 CLASS 2. Idea Vichy combines spring water with high-tech and active natures.It aims at cxomforting skin,resisting anaphylaxis and strengthening.
Children born with “Silver Spoons” Family Interaction & Social Relationship Agreen Wang.
UNIT C THE BUSINESS OF FASHION 3.03 Identify the types of fashion retailers.
Highlighting differences between postal code and the USA.
 «l’OFFICIEL» France  «l’OFFICIEL» Russia  «l’OFFICIEL» Ukraine  «l’OFFICIEL»'s rubrics  Positioning  Price system  Distributional system  Schedule.
Review Game Test 2 Monday, March 10,2014.
D H C ___Group 3. About DHC As a Japanese communication sales first cosmetics brand, DHC produces natural, gentle and effective skincare make-up and healthy.
African Americans Alban Stievenart Sophie Blandin Monica Allison.
Consumer Health What is a consumer? Anyone who uses a product or a service.
A waterproof instant fake tan with an additional remover.
 I choose two bags, one is from Chanel, and the other is from H&M. Although they are in the same category, they have different competitive advantages.
Supermarkets. Which supermarkets do you know? In your teams try to identify these supermarkets. Which country are they from? Do they have stores in China?
Importance of identifying your Customers. To see just how important a good description of your ideal customer can be in clarifying your business plan.
Atlas’ Lemon Analysis of iPad market.... First Generation iPad.
BY: ARIANNE HOGWOOD Coco Chanel. Before designing… born Gabrielle Chanel on August 19, 1883, in Saumur, France. was raised in an orphanages and taught.
Famous Designers  Giorgio Armani (Italian Designer)  Known for unconstructed jackets, finely tailored menswear, and women’s suits with menswear details;
DIOR “A woman's perfume tells more about her than her handwriting.” Christian Dior.
Chapter 2 Fashion & Marketing Chapter 2.1 Fashion Marketing Basics.
American Designers Highest paid in Self-taught of men’s tailored clothing. Highest paid in Self-taught of men’s tailored clothing.
GUCCI.
+ Shoppers Stop “Start Something New” Jessica Young Emalisa Carvalho.
Marketing Strategy Presented By - Sonakshi Saxena.
COCO Chanel Elena & Milica.
Designers Ralph Lauren Chanel Dior Louis Vuitton Armani Versace
THE BUSINESS OF FASHION 3.03 Identify the types of fashion retailers.
By Abdal Khan 12.3.
“COCO CHANEL”.
Improving Clarity According to US Census Bureau data, total adjusted 2016 US retail jewelry stores sales were $32.54 billion, a 3.5% increase from 2015’s.
Coco Chanel Raegan Alaniz.
Entrepreneurship By Austin.
Karity Coupon Code – Save While Shopping For World Class Makeup Palettes And Brushes.
"My role model is Coco Chanel "
Presentation transcript:

Welcome to the Chanel party!!

Chanel COCO The founder of Chanel: Gabrielle Chanel( 加 布瑞拉. 夏奈尔) was born in France‘s Auvergne in 1883 and died in 1971.

In 1910,Chanel opened a millinery shop in paris. In 1921,she introduced the first perfume Chanel NO.5. In the second world war,she closed the couture house. In1954, Chanel re-opened the couture house. In 1955, Chanel introduced the quilted bag. Chanel launched her first eaude toilette for men. In 1957, received the Fashion Oscar. In 1971, Coco Chanel died.

Chanel’s product include perfume, clothing, jewelry, watch, makeup and other luxury goods, which agree with the urban white-collar female workers. With the development of the economy and the education, women’ status is becoming higher and higher. Some urban white-collar female workers pay more attention on themselves. They seek for the fashionable thing. They are highly educated, so they have self-confindece for their taste and affirm their self-worth. The feature of the Chanel’s target market: 1.Middle and high income women 2.Interseted in the fashionable things and economic independent women 3.Those women who have higher taste of life and try to enjoy their life

Now Chanel is one of the most well known and instantly recognisable brands in the world.

1.Product lines Fashion Fragrance Makeup Skincare Fine Jewelry Watches

2. Product design Double C Rhombus space line Camellia flower White and black

3. Products’ quality High-end product, which is noble, simple and delicate.

Compared with other cosmetic brands, CHANEL is very proud at the aspect of price. For its fashionable, delicate and superior products, it doesn’t make any bargain or discount to arouse customers to buy products. Because they don’t rely on price at all, but their products.

On March 18th, 2015, CHANEL decreases its price by 20% in Chinese market, while raises its price by 20% in European market. The company declare that it means to reduce the price gap between markets to strike the acts as purchasing agent.

1) Advertising and Internet For Chanel Brand, they use advertisements which are played on the website, television and magazines with superb style.

 2) Catwalk show To show new products, Chanel always hold a catwalk show, inviting celebrities and meidia to participate. Every session has its totally different topic, which attracts people attention to this sparkling show.

 3) Star Effect There is no doubt that if products want to be known, the company must think of stars. "A few drops of Chanel NO.5." This was what Marilyn Monroe said once in press conference, resulting Chanel NO.5 well known to the public.

Place About perfume, makeup and skin care product 广州广百北京店 ( 广州市越秀区北京路 295 号 ) 广州友谊正佳店 ( 广州市天河区天河路 228 号 ) 广州广百天河店 ( 广州市天河区天河路 200 号 ) 广州友谊环东店 ( 广州市越秀区环市东路 369 号 ) About haute couture and accessories 香奈儿广州太古汇精品店 ( 天河路 383 号广州太古汇商场, 首层 )

The location share the same feature: 1.They are located in busy business circles(Tianhe and Yuexiu district) and senior department store(Taikoo Hui) 2.They enjoy convenient transportation Another feature: Different product have different place, and Guangzhou doesn’t have a place for watches and jewelry