Graphic Design & Illustration Design: Layout Overview © UNT in partnership with TEA1.

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Presentation transcript:

Graphic Design & Illustration Design: Layout Overview © UNT in partnership with TEA1

Emphasis Most design layouts contain some amount of text. Text can be accented by using capital letters, bold font, underlining, large size, and by leaving plenty of "white space" around the words. AAVTC: GD&I - Design: Layout Overview2© UNT in partnership with TEA Note: "White space" refers to space in a layout that contains no designs, images, or text, and allows the eye to rest.

Readability Readability is how easy it is for the reader to comprehend the text in a layout without being bored or fatigued. If the layout has high readability, then the material in it is easy to process and motivates the reader ’ s interest. AAVTC: GD&I - Design: Layout Overview3© UNT in partnership with TEA

Balance There are two different types of balance: AAVTC: GD&I - Design: Layout Overview4© UNT in partnership with TEA Symmetrical layout is a mirror image of like items. Asymmetrical layout is a balance in visual weight, rather than in like items.

Rhythm The rate that the eye follows the direction of the design is how the eye reads the layout. The eye usually starts at the optical center of the page, and can follow a “ Z ” pattern and be affected by positioning of items, numbering, or pointing devices. AAVTC: GD&I - Design: Layout Overview5© UNT in partnership with TEA

Unity The final layout technique relates to how the items on a page are arranged. Each method of presentation gives a different effect to the design. © UNT in partnership with TEAAAVTC: GD&I - Design: Layout Overview6