® Business Reply Mail & Intelligent Mail Barcode Karen Tucker Manager Transaction Mail

2  Effective May 1, 2011, all Business Reply Mail ® (BRM) letters and cards are required to bear an Intelligent Mail ® barcode (IMb)  POSTNET™ and PLANET CODE ® barcodes will be retired  This requirement applies to BRM letters and cards regardless of the distribution method Intelligent Mail Barcode & Reply Mail

3 Barcode ID Service Type ID Mailer ID (MID) Serial NumberRouting Code or 9 digits Unique 6 or 9 digit serial # is optional 9-digit ZIP + 4 Code assigned to BRM Without – Origin Confirm With – Origin Confirm Barcode ID Service Type ID Mailer ID (MID) Serial NumberRouting Code Open digits to uniquely identify each mailpiece. MID is not required with Origin CONFIRM 9-digit ZIP + 4 Code assigned to BRM Business Reply Mail IMb

4  USPS will process all BRM after the May 2011 deadline, with or without an IMb  Basic BRM and High Volume BRM mailers charged the prevailing price for all mailpieces  Qualified Business Reply Mail (QBRM) customers must submit pre-production samples for approval  Once approved, all eligible mailpieces, including pieces bearing a POSNET barcode will qualify for QBRM prices  Permit holders currently approved for QBRM prices must have samples with IMb approved, but do not need to reapply for QBRM service TRANSITION FROM POSNET TO IMB

5  HORIZONTAL BARS - Mailers who design BRM with IMbs, have the option to omit the horizontal bars  FIM C - Effective May 2011, FIM B which is use for with BRM without a barcode will no longer be used Additional Changes

6  Submitted for stakeholder approval  Letters to BRM permit holders  Postal Bulletin article  Mail Pro  RIBBS  usps.com Communications

7 ANY QUESTIONS?