Market analysis –activity By: Regine’ Hall. Marketing Function Marketing function identifies products and their source and differentiates them from all.

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Presentation transcript:

Market analysis –activity By: Regine’ Hall

Marketing Function Marketing function identifies products and their source and differentiates them from all other products. The day chocolate company differs from other chocolate companies because they started in Africa. Some products target only 18 and up and the dubble bar targets 7 and up.

CONTI. QUEST.2 MARKETING ANLYSIS HELPS MEET THE AIMS OF MARKETING FUNCTION BY SETTING CERTAIN QUALIFICATIONS OR EXPECTIONS.

I THINK THE DAY CHOCOLATE COMPANY POSITION IN BUSINESS IS MARKET CHALLENGER. THEY ARE WILLING TO BECOME THE LEADER BUT THEY JUST NEED MORE TIIME.

THE DAY CHOCOLATE COMPANY KEY OBJECTIVES ARE TO take quality and affordable range of Fairtrade chocolate bars into the mainstream chocolate market.

Marketing strategy I Think there market strategy adopted by “day chocolate company” is a very good one it got them this far it can only get them farther.

THE SINGLE SEGMENT WOULD BEST FIT FOR THE DAY CHOCOLATE COMPANY.

MARKET STRUCTURE THE DAY CHOCOLATE COMPANY HAS A MARKET STRUCTURE OF OLIGOLY

THE DAY CHOCOLATE COMPANY