2008 eBook Study Overview Are Librarians and Publishers on the Same Page? Janet Fisher Senior Publishing Consultant Publishers Communications Group Emilie Delquie Head of Research Publishers Communications Group

Publishers Communication Group E-Books in 2009 Results of a telephone survey completed by Publishers Communication Group Janet Fisher March 18, 2009

Overview About PCG Methodology and Scope Survey Results Purchasing preferences Subject areas End-users’ perspective Librarians’ perspective Q&A

About Publishers Communication Group Consulting group based in Cambridge, MA and Oxford (UK) founded in 1990 Staff of 22 with either a publishing or library background Offers marketing and research services for publishers Works with over 30,000 libraries around the world

Survey Methodology & Scope 100 librarians in the US interviewed over the phone in February 2009 Same survey conducted a year ago Sample selected at random, but all e-Books users Librarians held authoritative position in the e- Books acquisition decision-making process 11 questions: multiple-choice and open ended Included monographs, textbooks and reference works

Sample breakdown Based on the 2007 Carnegie Classification Institutions classified by the CC2000 field

SURVEY RESULTS

Purchasing Preference 89% do not have a formal migration plan Librarians prefer to buy e-Books: By collection (71) By platform (66) As single titles (43) 79% focus on their frontlist collection 62% are unlikely to also buy the same book in print in 2009

Likelihood of buying print and online copies (n=100)

Most popular subject clusters for e-Books purchases

End-users’ experience - Positive Generally well-received (especially with younger users) Increased convenience with 24/7 and remote access Searchability to get access to quick facts Copy & paste functions Breadth of collections

Ease of use for students rated by librarians

End-users’ experience – Less Positive Lack of consistency across platforms Logistics of reading a whole book online Software requirements Firewall issues Comfort Printing limits Concurrent use limitations Finding e-Book in library catalog

Libraries’ internal challenges 29% reported having no new challenges Others commented on: Cataloging & software requirements Funds allocation & gaining administration and faculty’s support Generating usage & evaluating stats Perpetual access & license agreements Pricing models Redefining workflows and roles Yet…

How much has your book selection process in the STM changed due to the increase availability of e-Books? 1 - Not at all Somewhat 4 5 – Completely Doctoral / Research Universities Master’s Colleges and Universities Baccalaureate Colleges Associate Colleges Total

Opportunities for libraries Faculty support for e-Books is on the rise in Doctoral / Research Universities and Master’s Colleges and Universities 47% will spend the same amount on e-Books in 2009 than in 2008 in spite of recent budget cuts Publishers’ offerings are increasingly more flexible and uniform Consortia offer interesting opportunities to test new pricing models

Conclusion Evolving offerings Communication between librarians, end- users and publishers is key Flexibility and standardization required from publishers Options to unbundle and consider books at chapter level Opportunities for new content to be published and available more quickly

Thank you Questions and comments are most welcome! Janet Fisher Publishers Communication Group T: E: