Get Me a Whopper!. Whopper Sales Double digit sales increase over last quarter Increased sales of the premium burger at a time when the dollar menu is.

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Presentation transcript:

Get Me a Whopper!

Whopper Sales Double digit sales increase over last quarter Increased sales of the premium burger at a time when the dollar menu is heavily used

Whopper Freakout! What is driving this sales increase? Whopper-free media campaign –Takes place at a Las Vegas Burger King –Hidden cameras film reactions of customers when told Burger King does not sell the Whopper any longer

Accolades Since first airing in December, the commercials have created a buzzbuzz IAG Research claims the ads are on track to become the best recalled in 5 years –Twice the likeability rating of the average commercial Website had received 1.5 million hits by mid-January

Compare with Fast Food Industry All competitors showing signs of weakening, except McDonald’s Burger King sales up 4.2% compared to last quarter

Our Thoughts Technological advances driving down commercial viewing time Sense of humor proves importance in advertising Shows impact of a successful advertising campaign –Need for marketing –Word of Mouth

Sources Bryson York, Emily. "BK Says 'Freakout' Drove Spike in Sandwich Sales." Advertising Age Feb burgerking.com theoriginalwhatsforlunch.com/index.php?tag=lov e whopperfreakout.com/index.html Youtube.com

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