Donor Retention through Donor Relations Lynne M. February 6, 2014 NAYDO Webinar sponsored by Lighthouse Counsel.

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Presentation transcript:

Donor Retention through Donor Relations Lynne M. February 6, 2014 NAYDO Webinar sponsored by Lighthouse Counsel

©2014 DonorRelationsGuru

3 Donor Recognition and Stewardship Is there a better way to do this? What are some ways that we can better serve our donors? What is someone else doing that we’re not? Is there an app for that? Making Innovation a Priority ©2014 DonorRelationsGuru

Who are we talking about? High Level Annual Donors People Falling through the Cracks 4 ©2014 DonorRelationsGuru

The Facts, Just the Facts What is your retention rate? At YU we went from 48% to 72% in three years of concentrated donor relations efforts What would a 10% increase in retention mean to your organization? ©2014 DonorRelationsGuru

The “Blanket” Approach 6 ©2014 DonorRelationsGuru

Data Analysis and Leveling A.Donors of 25K- 100K TPF for the previous FY or Cumulative Lifetime TPF of 100K to 1 Million B.Donors of 100K-500K TPF for the previous FY or Cumulative Lifetime TPF of 1 Million plus TPF= Total Philanthropic Funds=Cash+Pledges A.734 constituents B.186 constituents 7 ©2014 DonorRelationsGuru

Other Groups Added Loyalty Donors First Time Donors Anyone who needs extra touch and care 8 ©2013 DonorRelationsGuru

What drives your camp donors? Belonging, feeling connected Nostalgia, memories from when young Staying connected, even if out of town Personal help Incentive to visit ©2013 DonorRelationsGuru

Calendar Approach August- Thank You Postcard September- Rosh Hashanah greeting October- Phone Call from Student November- Donor Recognition Event December- Hanukkah Postcard January- Invitations to YU Museum Event February- Hand Written Note March- Pesach Postcard April- Impact of Giving Report May- Commencement Invitation and Webcast 10 ©2014 DonorRelationsGuru

Impact Piece 12 ©2014 DonorRelationsGuru

Impact Piece 13 ©2014 DonorRelationsGuru

Postcards 14 ©2014 DonorRelationsGuru

s ©2014 DonorRelationsGuru 44% open Rate!

Thank a Donor Week ©2014 DonorRelationsGuru

Building Updates ©2014 DonorRelationsGuru

Video ©2014 DonorRelationsGuru

Thank a Thon ©2014 DonorRelationsGuru

Website ©2014 DonorRelationsGuru

Questions? Comments 22 Lynne Wester Friend me on Facebook Follow me on