Web, Tablets, Mobile What’s Working for Paywalls Maribel Wadsworth, Gannett George Rodrigue, Dallas Morning News Jeremy Gockel, McClatchy Newspapers.

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Presentation transcript:

Web, Tablets, Mobile What’s Working for Paywalls Maribel Wadsworth, Gannett George Rodrigue, Dallas Morning News Jeremy Gockel, McClatchy Newspapers

Savior, illusion or …? 450 of 1,380 dailies adopting paywalls Hard, metered or premium? Tie-in to print? Pricing? What about mobile?

Three approaches

Technical environment

TDMN actions

Apps Sampler

ALL ACCESS CONTENT SUBSCRIPTION MODEL

Implemented in 78 markets New subscription options offer access across platforms; anchor value on content not delivery. Continued focus on content/user experience and product development All Access Content Subscription Model

Confidential The McClatchy Company  All McClatchy daily newspapers have been behind a metered paywall since December of  Access is restricted using a metered (product dependent) model.  McClatchy’s digital product suite includes:  Mobile (apps and m.site)  Digital replicas (apps and browser based)  Tablet apps  Website 2/1/201110