 Coca-Cola and Droga5 wholeheartedly embrace the year- end festivities with this super fun effort that allows you to create your own ugly Christmas knit jumper, the "Coke Zero Sweater Generator.“  For the next two weeks, consumers have the chance to create their very own tacky winter jumper on the site. They have an array of colours, patterns and graphics to choose from- including reindeer, snowmen and all things Christmassy!  All people taking part in creating there very own Christmas jumper are encouraged to get the word out because the 100 sweaters with the most votes, come Dec 1, will be made and sent to the creators in time for the holiday.  You generate the jumpers on have a website: Creativity-Online.com or a twitter account or sign up for the creativity newsletter. Source: sweater-generator/245319/ sweater-generator/245319/

 YouTube's highest profile ad placement now has a new look! This week YouTube extended it’s homepage-takeover ad to the Google-owned video service’s mobile apps. YouTube has updated the ad’s look on smartphones and tablets with a native aesthetic  The mobile masthead ad swaps out the traditional horizontal banner image to a new design that appears near to a regular video listing, aside from the yellow tag marking it an ad.  "We created a video masthead unit that makes it easier for advertisers to run homepage takeovers on YouTube across devices," said a YouTube spokesperson  The new format is said to be officially rolled out and available to advertisers  The thinking behind the new format is that advertisers need only submit the video they'd like to promote, and YouTube formats how the ad should look on desktop computers, tablets and smartphones.

 This is what the new ad’s will appear as on smartphones with the YouTube app. Ads will appear in certain lists such as ‘What to Watch’, they will appear at the top of the list and will be marked yellow saying ‘Ad’.  Source: tal/youtube-s-mobile-apps- native-takeover-ad/245337/

 Mobile messaging start up Snapchat rejected an acquisition offer from Facebook that would have valued the company at $3bn or more.  Facebook representatives reached out to Snapchat in recent weeks to discuss the all-cash deal, which would have been Facebook's largest acquisition ever.  The offer was rejected by Snapchat chief executive and co- founder Evan Spiegel (23), a Stanford University dropout.  Snapchat, which allows consumers to send smartphone photos which automatically disappear after a few seconds, has proven popular among teenage users. However, it has no revenues and no business model.  The report of Facebook's interest in Snapchat comes a couple of weeks after Facebook, the world's No. 1 Internet social network, acknowledged that it was seeing a decline in daily use by young teenagers in the U.S Source: