0505 IAT 102 Graphic Design. 0303 Design Basics Art Nouveau Modernism and New Typography How to present?

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Presentation transcript:

0505 IAT 102 Graphic Design

0303 Design Basics Art Nouveau Modernism and New Typography How to present?

Art Nouveau: Nature + Style

Germany: Van de Velde’s famous Tropon Ad ( c.1895 A.D)

Czech Republic: Bieres de la Meuse (1897 A.D.) Alphonse Mucha

Job Cigarette Girl (1897 A.D.) Alphonse Mucha

Bicycle Ad (1897 A.D.) Alphonse Mucha

Sarah Bernhardt in Gismonda (1894), La Tosca (1897) + La Samaritaine (1899) Alphonse Mucha

Playing Card Design (c.1900 A.D.) Alphonse Mucha

Princess Hyacinth – theatre poster (1910 A.D.) Alphonse Mucha

Germany: The Kiss (1898 A.D.) Peter Behrens

Modernism and New Typography

Malevich: Aeroplane Flying (Russia) 1915

Malevich: The Black Square, 1913

Mondrian (NL, De Stijl): Composition With Gray And Light Brown, 1918

Mondrian (NL, De Stijl): Composition with Red Blue and Yellow, 1930

El Lissitzky (Russia, Constructivism): Catalog cover

Constructivism: - originated in Russia, no more “Art for Art’s sake” (l’art pour l’art) - industrial design, graphic design, poster, books - many links to De Stijl (NL), Bauhaus (Germany), Dada (Switzerland / Germany) - geometric shapes, mathematic proportions - functional, no ornaments

El Lissitzky (Russia, Constructivism): Poem, 1923

El Lissitzky (Russia, Constructivism): The Isms of Art, 1924

El Lissitzky (Russia, Constructivism): "Beat the Whites with the Red Wedge" (1919)

El Lissitzky (Russia, Constructivism): Advertisment for Pelikan, Ink

Typographische Mitteilungen, 1915

Jan Tschichold (Germany): Typographische Mitteilungen, 1925

Jan Tschichold (Germany): Elementary Typography

Jan Tschichold (Germany): The New Typography, 1928

Jan Tschichold (Germany)

Jan Tschichold (Germany), late works: traditional typography, humanist tradition

1928 Tschichold New Typography 50-60ies Ruder White Space 1961 Muller-Brockmann The Grid

Presentation: Lecture (Feb 8 th ): Bring one PPT on a USB stick containing ALL your documents 10 groups will present in lecture randomly chosen Lab (Feb 9-11 th ) Bring one PPT on a USB stick containing ALL your documents Everybody else will present in labs Submit all your printed documents in labs (even if you presented in lecture) PRINT YOUR DOCUMENTS IN TIME !!!

Presentation criteria (5 marks) talk loud and clear, face the audience keep time (3 min) documents powerpoint, submitted copies your explanations about process, connotations, design your use of design language

Project grading criteria (15 marks): General Design (Creativity, Connotations, Process) Logo Design (Use of colour, figure-ground-composition) Layout Design (Typography, Integration of Information and Logo) Consistency (Choices of font, colour, graphic elements: how consistent is their application on different the products)

Announcements: Informal Office hour, today Mon 2.30 BLENZ at the Mezzanine Level

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