Thriving in Healthy Chaos : Trends Impacting Lotterywest Senior Managers Annimac LOTTERYWEST Senior Managers Seminar 8 March 2005 Speaker

Rate of Change Rate of Change every 10 seconds = new web siteevery 10 seconds = new web site every 10 minutes = new technologyevery 10 minutes = new technology every 10 days = new product / service Amount of change in one day Grandmother had in one year. Younger we are - faster our world moves.

Driving all Drivers of Change Driving all Drivers of Change Technology : in % of job types do not exist now because 80 % of technology is not invented yet

Likely jobs in next 10 years : Director of Emerging Thought Chief Zookeeper of people Creative Undertaker Thought Jockey Chief Imagination Officer Hacker Relations Manager Valuer of Intangible Assets * Human Interface Manager * * Exist in 2003

More Change = More Options  Living longer   More generations alive  Living elsewhere  Living with leisure  Changing household structures  Rising divorce rate, singles  Smaller households  Changing ethnic mix - Eurasian

More Change = More Options :  New tribalism  Living differently  Home leasing on the rise  Fast rising Incomes & wealth   Outsourcing tasks & chores  Spending for short term  Living with I C & T  Rise of virtual shopping  Increasing knowledge

More Change = More Options ICT contd : ICT contd :  Increasing financial literacy  Electronic “guardian angels”  New entertainment & sports  Working differently  New industries & occupations  Changing spirituality  Outlawing discrimination  Changing politics - ideologies  Ecological community sensitivity. Adapted Ruthven,Ibis 2003

Changing World of Business Changing World of Business From Capitalism From Capitalism to Co opitalism to Co opitalism cooperative capitalism cooperative capitalism From Profit Driven From Profit Driven to Quadruple Bottom Line to Quadruple Bottom Line financial environmental social cultural factors financial environmental social cultural factors Sustainability : Sustainability : People first People first Planet second Planet second then then Profits follow Profits follow

THE CLUETRAIN MANIFESTO : THE 95 THESES Copyright 1999 Levine, Locke, Searls & Weinberger All rights reserved. However, world rights granted for non-commercial use on condition that this page remains intact, including this notice. Rip it, steal it, web it, mail it, post it. This message wants to MOVE ! THE CLUETRAIN MANIFESTO : THE 95 THESES Copyright 1999 Levine, Locke, Searls & Weinberger All rights reserved. However, world rights granted for non-commercial use on condition that this page remains intact, including this notice. Rip it, steal it, web it, mail it, post it. This message wants to MOVE !

Cluetrain Manifesto 1. Markets are conversations. 2. Markets consist of human beings, not demographic sectors. 3. Conversations among human beings sound human. They are conducted in a human voice. 4. Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived. 5. People recognize each other as such from the sound of this voice. 6. The Internet is enabling conversations among human beings that were simply not possible in the era of mass media. … 95 Cluetrain Manifesto 1. Markets are conversations. 2. Markets consist of human beings, not demographic sectors. 3. Conversations among human beings sound human. They are conducted in a human voice. 4. Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived. 5. People recognize each other as such from the sound of this voice. 6. The Internet is enabling conversations among human beings that were simply not possible in the era of mass media. … 95

Thrivers in Biz = Big Shift from Cowboy Heroes - last century Masculine left brain Economic Rationalist to Spaceship Captains - this century Feminine right brain Value Driven

Cowboy Heroes to Spaceship Captains Wealth driven Value driven Respond to change Create change Do thing right Do right thing Love control Facilitate others Problem focussed Mission directed Use fear Use hope Use desperation Use inspiration Win - lose world Win - win - win world

A look at the Changing World of Employment A look at the Changing World of Employment

From Career Employment To Casualisation 5 careers min multi skilled self responsibility

Changing World of Employment contd From Full Time To Contract Project teams Part time Self negotiated Changing World of Employment contd From Full Time To Contract Project teams Part time Self negotiated

Changing World of Employment contd From Local To Global Networks International teams global knowledge Changing World of Employment contd From Local To Global Networks International teams global knowledge

A look at Managing Spaceship People A look at Managing Spaceship People

! Recognise generational differences ! Baby Boomers b age 45 – 60 Generation X – 45 DotComs – 30 ( Ferals – 15 )

Generational Trend Profiles Generational Trend Profiles Baby Boomers   Downsizing their lives Empty nesters Married or divorced Retired or pt workers   Sense of community Set relationships Material status Identity from job   Security conscious Health conscious Seek new safe experiences   Defer to authority Love and hate change

  Mobile Single Childless Net Dating Multi careers SOHO No Fixed Address Renters   I.D. Ephemeral Global Wired Materialism assumed Varied lifestyles Short term planners   Personal journey Me Generation Risk takers Fast decisions No commitment Environmental values   Defer to heroes Expect & accept change   Mobile Single Childless Net Dating Multi careers SOHO No Fixed Address Renters   I.D. Ephemeral Global Wired Materialism assumed Varied lifestyles Short term planners   Personal journey Me Generation Risk takers Fast decisions No commitment Environmental values   Defer to heroes Expect & accept change Generational Trend Profiles Generation Xers Generational Trend Profiles Generation Xers

Generational Trend Profiles Generational Trend Profiles DotComs   Own path No careers Temporary pairing Group socialising Parental home   Global I.D. Net relationships Non consumers I.D. from activity Planetary group mission   Immediacy Wired Multi channeled Multi actions   Temporary deference per usefulness Need & welcome change

Managing Spaceship Captains Managing Spaceship Captains Focus on organising : Focus on organising : cross functional teams cross functional teams range of skills range of skills customer focussed customer focussed Create support environment : Create support environment : provide training provide training resources resources information information performance feedback performance feedback Managing Spaceship Captains Managing Spaceship Captains Focus on organising : Focus on organising : cross functional teams cross functional teams range of skills range of skills customer focussed customer focussed Create support environment : Create support environment : provide training provide training resources resources information information performance feedback performance feedback

Managing Spaceship Captains Managing Spaceship Captains Delegate : Delegate : responsibility responsibility decision making decision making accountability accountability Reposition managers : Reposition managers : from top to frontline teams from top to frontline teams action oriented action oriented accountable to customers accountable to customers Managing Spaceship Captains Managing Spaceship Captains Delegate : Delegate : responsibility responsibility decision making decision making accountability accountability Reposition managers : Reposition managers : from top to frontline teams from top to frontline teams action oriented action oriented accountable to customers accountable to customers

Managing Spaceship Captains Redefine best practice managers : lightens employees load lightens employees load teaches employees self management teaches employees self management coaches everyone coaches everyone creates networks & alliances creates networks & alliances Every customer a market : Every employee a business Managing Spaceship Captains Redefine best practice managers : lightens employees load lightens employees load teaches employees self management teaches employees self management coaches everyone coaches everyone creates networks & alliances creates networks & alliances Every customer a market : Every employee a business

Thriving in Healthy Chaos SUMMARY   Accept increasing rate of change   Technology drives all change : use it   Younger exponentially faster - work with them   Huge generational differences   As global world shrinks : cluetrain manifesto   we gain more knowledge wisdom   more options individual demands   better spin detectors   greater passion responsibility dignity. Resisting change is like holding your breath – if you succeed, you die.

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