Get Social Putting social media to work in your accounting practice Presented by: Daniel Hood, Editor-in-Chief.

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Presentation transcript:

Get Social Putting social media to work in your accounting practice Presented by: Daniel Hood, Editor-in-Chief

Communication matters In a recent survey 49% of new clients left previous CPA because of ‘lack of communication’

Do you have to? Factors to consider: Your current clients Your potential clients Your potential staff Your markets

Pick a purpose Establish your thought leadership/expertise Communicate with clients Find new clients Build your firm’s brand Build your own brand/career

Pick a leader Who will run your social media efforts? You Marketing officer Younger staff Freelancer

Social media platforms Twitter LinkedIn Facebook Blogging And – your Web site!

Key rules Know what you want to do Consistency Regularity Focus Finding the right voice Listen to your audience Be an audience member Tracking your results Integrating all your platforms (but not automating)