Agentur MAKZ Open Days 2005: European Territorial Cooperation in a Transnational Perspective Folie 1 The Importance of Transnational Cooperation for German Spatial Planning Dr. Welf Selke, Federal Ministry for Transport, Building and Housing, Germany Christian Huttenloher, German Association for Housing, Urban and Spatial Development

Agentur MAKZ Open Days 2005: European Territorial Cooperation in a Transnational Perspective Folie 2 “Federal Programme Transnational Cooperation”  German Ministry for Transport, Building and Housing supports INTERREG III B partners in raising national co-financing  Important criteria :  Involvement of partners from Eastern Germany as well as from new EU member and neighbouring states;  Contribution to economic revaluation of the participating cities and regions;  Involvement of private economy (PPP);  Preparation of investments;  Activities for qualification and certification.

Agentur MAKZ Open Days 2005: European Territorial Cooperation in a Transnational Perspective Folie 3 Cooperation Areas with German Participation

Agentur MAKZ Open Days 2005: European Territorial Cooperation in a Transnational Perspective Folie 4 Positive Results of Transnational Cooperation  392 projects with 5322 partners  2/3 of projects involve German partners  local/regional authorities, ministries, professional institutes, associations, universities and enterprises.  Important integration effects and improved involvement of weak regions into European networks  Transfer of experiences, Adjustment of methods / procedures  European skills / capacities of municipalities and regions

Agentur MAKZ Open Days 2005: European Territorial Cooperation in a Transnational Perspective Folie 5 European Route of Brick Gothic Stralsund: City Hall

Agentur MAKZ Open Days 2005: European Territorial Cooperation in a Transnational Perspective Folie 6 European Route of Brick Gothic Fostering cultural tourism, heritage protection and regional development by a transnational tourism route Objectives:  Setting up a stable alliance of brick gothic heritage locations as basis for a common cultural identity of the Baltic Sea Region  Promoting tourism and regional economic development by transnational tourism route  Combining sustainable preservation, use and activation of built heritage with its marketing and promotion for tourism  Implementing an integrated approach  Creating awareness for brick gothic heritage

Agentur MAKZ Open Days 2005: European Territorial Cooperation in a Transnational Perspective Folie 7 Partnership

Agentur MAKZ Open Days 2005: European Territorial Cooperation in a Transnational Perspective Folie 8 European Route of Brick Gothic EuRoB I ( ): Budget: Euro  Network with regular partner meetings  Route concept with information on partner cities/regions, brick gothic monuments, tourism infrastructure  Marketing and promotion package (corporate identity, website, folder, brochure, CD-ROM) and PR activities  Hotel quality management  EuRoB plates on important monuments  Local small scale investments  Integration of route into tourism offers

Agentur MAKZ Open Days 2005: European Territorial Cooperation in a Transnational Perspective Folie 9 European Route of Brick Gothic EuRoB II ( ): Budget: 1.64 Million Euro  Institutionalise the route as an attractive tourist product and make it long-term sustainable and efficient  Improve and intensify the route marketing to individual tourists and tourism industry by targeted instruments and activities  Foster the exchange and know-how transfer in the field of tourism marketing and heritage preservation / activation by transnational seminars and local demonstration actions

Agentur MAKZ Open Days 2005: European Territorial Cooperation in a Transnational Perspective Folie 10 Establishment of an Identity and Quality Axis from the Baltic to the Aegean Sea  Starting Point: Reanimation of a well recognized tourism corridor from Eastern Germany to Bulgaria dating from before 1990  Budget: 1,4 Million Euro; Duration: 11/2003 – 12/2006  Main concerns: oIdentify potentials for distinct regional identity oElaborate development concepts for making use of and marketing typical and unique cultural features; oRaising the internal and external awareness for the attractiveness of the regions and the tourism axis oQuality management in tourist services for introducing international quality standards  Planned result: an attractive tourism axis with high quality offers

Agentur MAKZ Open Days 2005: European Territorial Cooperation in a Transnational Perspective Folie 11 Partnership: 17 partners from 6 countries Lead Partner: InvestitionsBank des Landes Brandenburg (ILB) Germany: Hanseatic city of Rostock, Herder- Society Mecklenburg-Western Pomerania; German Association for Housing, Urban and Spatial Development, ILB, Romantic Hotel „Alte Försterei“, District Dahme-Spreewald, City of Cottbus, International Building Exhibition Fürst- Pückler-County Czech Republic: City of Turnov Hungary: Hungarian National Tourist Office, City of Keszthely Romania: ADR Centru, “Black Sea” Romanian Business Centre Bulgaria: Union of Bulgarian Black Sea Local Authorities, Rhodopes Tourist Association Greece: KEA Vocational Development Centre; Chamber of Commerce and Industry Xanthi

Agentur MAKZ Open Days 2005: European Territorial Cooperation in a Transnational Perspective Folie 12  Identify and foster identity- creating features for regions and tourism axis  SWOT analysis and development concepts for making use of potentials  Definition of a complex, high quality tourist offer  Conference on fostering regional identities  Photo workshop Project Component: Identity and Culture

Agentur MAKZ Open Days 2005: European Territorial Cooperation in a Transnational Perspective Folie 13  Improving the quality of tourist services by quality management  Survey assessing the quality of tourist offers and defining quality-enhancing measures  Basic workshops on quality management  Pilot implementation of quality management systems leading to an international quality certificate Project Component: Quality and Tourism

Agentur MAKZ Open Days 2005: European Territorial Cooperation in a Transnational Perspective Folie 14  Transnational work panels and partnerships, e.g. seaport workgroup, panel inland regions  Supra-regional marketing concepts and campaigns (web-based marketing)  International conference on the axis’ identity  Implementation plans  Development of regional offers and route planning Project Component: Marketing and Communication

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