California Youth Advocacy Network CYAN offers the following: Technical Assistance Trainings (in-person and teleconference) Statewide Advocacy and Policy Campaigns Educational Materials and Publications Opportunities for Networking –Statewide Teleconferences –Listserv –Google Intranet site The California Youth Advocacy Network (CYAN) is dedicated to supporting youth and young adults by advocating for a tobacco-free California. We provide tobacco control professionals and young people with the tangible tools for action to mobilize a powerful statewide movement. Our staff is committed to changing the tobacco use culture in California’s high schools, colleges and universities, military instillations, and all levels of the young adult community.

Chain Reaction is a youth-led movement educating, empowering, and connecting California's teenagers against the everyday threat of the tobacco industry. Goals: Promote youth and adult partnerships Support youth involvement with local & statewide advocacy campaigns Develop leadership and advocacy skills among California’s teens Provide a statewide network of support Raise awareness about emerging tobacco issues and tobacco industry manipulation among teenagers in California How? Trainings – Local, regional and statewide Support for Days of Action Youth Quest An annual event celebrating the achievements of youth advocates throughout California. It is a legislative education day that gives youth coalitions the opportunity to meet with their state representatives to inform them about issues that concern youth and what they are doing to make their communities healthier. Statewide networking

Tobacco and Hollywood Campaign CYAN provides resources, training, and technical assistance to organizations advocating for tobacco-free youth-rated films. CYAN coordinates the California Smoke-Free Movies Partnership, facilitating collaboration across the state and also maintains connections to the national smoke-free movies advocacy movement. Assistance includes: –Issue education –Media literacy –Campaign organizing –Day of Action resources and advocacy action coordination –Materials development: presentations, handouts, model policies Contact: Julia Shrader-Lauinger(916)

Campaign goals: 1.Connect and organize youth working on tobacco retail licensing across the state 2.Increase youth involvement and engagement in campaign activities 3.Generate excitement and momentum around the issue of youth access to tobacco 4.Support local campaigns in building strong youth-adult partnerships For more information, please contact: Julia Shrader-Lauinger at or ext.28 Realizing how critical youth voices are to the passage of a TRL ordinance, CYAN introduced the Tobacco Retail Licensing Mission: Possible campaign. The Mission: Possible campaign provides resources, training and technical assistance to youth advocates and tobacco control agencies throughout California.

Social Media  Technical assistance (via phone, , or Social Media)  Provide local trainings for organizations/coalitions  Provide web-based trainings for organizations/coalitions  Social Media Resources  Social Media for Beginners, Local Advocacy and Web 2.0, Social Media Landscape  Check us out on Facebook ( YouTube ( and Twitter ( CYAN is making it our goal to provide the information and tools necessary to integrate social media technologies into local advocacy efforts. Social Media (social networking, social bookmarking, photo sharing, blogging, etc.) is the combination of web-based technologies with the ability for users to converse and interact online (think Facebook, Twitter or YouTube). CYAN recommends incorporating social media locally, because the technologies are low-to-no cost, time efficient and extremely powerful tools for improving communication and increasing community awareness/engagement. What CYAN offers… For more information please visit or contacthttp://bit.ly/CYANsocialmedia Amelia Silbert-Geiger at ext. 23 or or