Smoking Cessation in China Wenlu, Poppy, Lhamo, and Joanna

SWOT SWOT: S: What kind of experiences does China have in reducing air-pollution? What resources does China have in terms of finance and institution? ●China will set up a $1.65 billion fund to reduce air pollution in the country’s largest cities. The fund will aid in efforts to cut fossil-fuel use and control consumption of coal ●The country's 12th Five-year Plan ( ) allocated a significant share of investments to green sectors, with an emphasis on renewable energy and energy efficiency W: What has China done to improve public awareness on environmental issues? What are the barriers for integrating green technology in urban planning? What can China do to improve public transportation? What China can do improve environmental policies and laws to reduce air pollution? ● Integrate solar energy into transportation and develop more accessible/affordable public transportation O: What is the impact of reducing air pollution on on direct foreign investment? What does China have to gain from improving its environmental reputation internationally? What trade barriers would be lifted by the WTO if environmental standards increased in China? What are the opportunities to introduce clean technologies? ●Changes in energy consumption structures (change from coal to clean energy) ●The development of “green ideology” ( sustainable development, smart growth, green economy etc.) and its apply in policy, urban planning etc. T: What strategies can China develop to address the increased consumption from business as usual? How will the quality of life deteriorate for workers in major cities with no reduction of air pollution? How will human capital be affected if air pollution is not addressed? ● respiratory disease

Problem Tree Problem statement: Many people in Shanghai suffer from respiratory and cardiovascular disease Vision statement: In Shanghai, fewer people will suffer from respiratory and cardiovascular disease after 3 years Stakeholders: Children, smokers, non-smokers, business owners, tourism industry

Result Framework IR2: Create Social stigma around smoking IR 2.1:Smoking widely seen as a socially undesirable habit Indicator: BY 2017, x% change over baseline in the proportion of people in Shanghai who consider smoking to be a socially undesirable habit.

Project Design Summary Components: 1. Mobilization 2. Organizational Capacity Development 3. Individual CApacity Development 4. Supply Improvement and/or Demand Generation 5. Knowledge Generation, Management and Dissemination 6. Physical Infrastructure Development

Restaurant Certificate Program Partnership with NGO, contractors for glass smoking areas, local restaurants Glass wall: Interview:

Advertisements Competition for anti-smoking posters in schools Program introduction: CCTV 1.

Sustainability Capacity building: In order to maintain quality control and monitor the new leadership, one of our staff members will sit in bi-monthly on leadership team meetings. Pacing: The new leadership team will be selected 6 months before our exit so that they can participate in our leadership meetings and become trained to lead the project further. We will no longer attend bi- monthly leadership team meetings after 1 year post-exit. Scope and Scale: Scope and scale have been built to expand in the certificate program and will build naturally. The scale of the advertisement activities will end naturally after 3 years. We are not interested in continuing activities in this area, as the lasting benefit will be the educaiton provided in a 3-year span via the advertisements and children’s research.

Exit Strategy After a 3-year period, we will have created key partnerships with local NGOs, schools, and community members. Both the restaurant owners and glass company will have made a profit in that span of time and will be able to invest more in the continuation of the partnership without our facilitation after 3 years. After 3 years period, partner NGO will adopt this model and continuing this project with their own finance. Scope and Scale: The scale of ads activities will end after 3 years, the lasting benefit will be education provided in a 3-year span via anti-smoking advertisements and children’s research.

PMP 1. Name and number of Strategic Objective: SO1: Prevalence of smoking in China decreased 2. Name and number of Intermediate Result: IR 2.1: Smoking widely seen as a socially undesirable habit 3. Indicator: BY 2017, x% change over baseline in the proportion of people in Shanghai who consider smoking to be a socially undesirable habit. 4. Is this an Annual Report indicator? Yes 5. Precise definitions of terms included in the indicator: people: citizens who are over 6 years old; Shanghai: metropolitan Shanghai; smoking: using cigarette and cigar; socially undesirable (method ok) 6. Unit of measure: individual 7. Disaggregated by: gender, neighborhood, age, smoker status 8. Indicator Justification and Management Utility: policy decisions, targeting of ads, refinement of messaging, expand on this 9. Data collection method: household surveys supplemented by internet surveys 10. Data source: household surveys by neighborhood in Shanghai 11. Data analysis: Descriptive statistical analysis 12. Presentation of Data: bar graph (x-axis represents time, y-axis represents percentage of people that see smoking as socially undesirable) disaggregated by gender, neighborhood, age, smoker status

1. Name and number of Strategic Objective: SO1: Prevalence of smoking in China decreased IR 2.1: Smoking widely seen as a socially undesirable habit ver baseline in the proportion of people in Shanghai who consider smoking to be a socially undesirable habit. 4. Is this an Annual Report indicator? Yes 5. Precise definitions of terms included in the indicator: people: citizens who are over 6 years old; Shanghai: metropolitan Shanghai; smoking: using cigarette and cigar; socially undesirable (method ok) 6. Unit of measure: individual 7. Disaggregated by: gender, neighborhood, age, smoker status 8. Indicator Justification and Management Utility: policy decisions, targeting of ads, refinement of messaging, expand on this 9. Data collection method: household surveys supplemented by internet surveys 10. Data source: household surveys by neighborhood in Shanghai 11. Data analysis: Descriptive statistical analysis 12. Presentation of Data: bar graph (x-axis represents time, y-axis represents percentage of people that see smoking as socially undesirable) disaggregated by gender, neighborhood, age, smoker status