Apple Inc Social and Economic History Marketing and Production Accounting and Finance Management Philosophy and Practice Ethics and Corporate Social Responsibility

Social and Economic History Shannon Shepherd

Steve Wozniak and Steve Jobs Apple I Apple History Original Apple Logo

Marketing and Production Blake Florence

3 Point Marketing Philosophy Empathy Focus Impute

Apple uses main stream media

Production Apple I Apple II iMac iPod iPad Designed by Apple in California. Assembled in China 230,000 jobs lost to China

Accounting and Finance Connie Tilk

Product Release & Stock Price

Apple Stock vs Competitors

Management Philosophy and Practice Rebecca Anderson

Apple’s “Secret Sauce”

Steve Jobs Becomes CEO 1997 Eliminates 4,000 middle managers Management of the company held by CEO & Executive Team Creates new organizational structure

Organizational Chart

Apple Management Practice & Culture

Ethics and Corporate Social Responsibility Julie Turner

Integrity – Honesty – Respect – Confidentiality – Compliance

21 Code of Conduct - International Labor Org, The UN, and EICC First electronics Company to be admitted to FLA.

22 Green Apple?

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