The Slogan and SWOT Analysis for Our Product --- Star Beer Group 3 Alena 593201298 Pauline 593201468 Grace 593201183 Wendy 593201145 Brian 593201028 Tommy 592201514
Outline Commercial film Logo Slogan 4Ps SWOT analysis
Logo basic colors ---- basic goods of life star--- super star=popular, our team mark=six people
Slogan Too Good to Share!! As a Treasure!! Attracting Your Sight!! Always Think Star Beer!!
4Ps Product: light beer (for teenager) Price: $25 Place: all supermarkets and convenience stores in Taiwan Promotion: buy one and get one free during the promotion period; cooperate with many restaurants; collect tabs to exchange gifts; take the celebrities as brand representative
SWOT Analysis
Strengths Lower price Logo The customers of light beer focus on teenagers
Weaknesses Fame of new product is weak The variety of products is not enough, only sell beer
Opportunities New product can easy to attract some customers wanting to try the product when the promotion is doing well.
Threats Need to reinforce fame Competition with other brands Whether the flavor would fit the majority’s flavor