The Slogan and SWOT Analysis for Our Product --- Star Beer

Slides:

Advertisements

Similar presentations

By: Lauren Roney Pd-2 3/07/11.  Marketing-is the process of performing market research, selling products and/or services to customers and promoting them.

Advertisements

Group Three Julia, Louise, Oscar, Peggy, Kyra, Carol.

Yummy Instant Noodles Group 1 Michael, James, Janno Tina, Nicky, Sophia Lin.

What do we do now? SWOT Analysis! `8 SWOT ANALYSIS What’s the situation? ID problem or opportunity Environmental Scan of EXTERNAL opportunities & threats.

Presented By: EPP Solutions (PaCE 2). The idea The 4 P’s SWOT analysis Financial projections Future plans Conclusion Executive Summary DWTS 4P’s SWOT.

Havaianas Robin Susan Erica Mei

On The National Scale Marketing A Local Favorite By Allison Cates.

Pearl Beer … Gift from the mermaid 1. About Pearl 2. SWOT Analysis 3. Business plan – 4P strategy 4. BCG Analysis.

The SWOT analysis of Wayne Sanitary Members : Allen. Ivy. Zoe Joanne. Wayne Joanne. Wayne.

Product Tiaos—a super scour Group 1 Carine, Gina, Jason, Terry, Thomas, Vivian.

Midterm Report SWOT analysis for product- 7-Eleven i-cash Group members: 莊子萱李思嫻何俊瑜廖嘉新盧奕翔何軒瑋

S.W.O.T Analysis Peter Fiona Sylvia Robert Michelle.

Rainbow Digicam SWOT Analysis Group members: Gordon Emily Candy Gill.

The Little Black gym club. Target market Person with the demand to building up body and reducing weight. Slogan stronger & powerful.

Mid-term: Presentation Topic: Tumbler Beer Co., Ltd Members: 郭朝揚 Bright 陳筠心 Joy 戴仙珠 Grace 賴秋婷 Christine 楊晏婷 Michelle 薛雅今 Claire.

SWOT Analysis Business Communication Lea Ms. Terri Yueh Evelyn 16 November 2009 Jason.

KO Vitamin Liquid -Keep On Going- Marketing Research Report Terence Kathy Selena Cherry Claire KO Com.

Chapter Two Marketing Strategy: Where Marketing Really Begins

Internal  Financial  Human Resources  Marketing  Purchasing  Sales  Operations  Administration  Customer Service External  Government  Trade.

11 Marketing Essentials Marketing Is All Around Us What Is Marketing?

Company and Marketing Strategy: Partnering to Build Customer Relationships Chapter 2.

Drudgery that Pays Well: Maintaining Database & Information Laura Biasillo Cornell Cooperative Extension Broome County.

APP BUSINESS PLAN FINAL EXAM PROJECT. CREATE A TITLE PAGE FOR YOUR APP BUSINESS/MARKETING PLAN IN KEYNOTE INCLUDE: THE NAME OF APP YOUR NAMES PHOTO.

Unit 1: Marketing Basics Ch 1: Marketing is Dynamic.

Company and Marketing Strategy: Partnering to Build Customer Relationships 2 Principles of Marketing.

Betty Bob Catherine Sandy Winnie Betty & Sandy Dumpling experts.

The Theory of Hospitality and Catering Dynamic Learning published by Hodder Education © 2011 D Foskett and P Paskins Marketing.

Discussion: How Can Disney Recover?

Neutrogena Face Wash Zachary Berg.

4.2 Marketing Planning Chapter 25 Part 1. Marketing Planning A formal document which outlines the details of how a business plans to achieve its marketing.

Marketing Plan Expanding the 4 P’s.

Intelligent Shoe Cabinet. Why design it? Marketing target The core of product 4P’S Distribution Catalogue.

 What is Marketing? –  The process of developing, promoting, and distributing products and services to satisfy customers’ needs and wants.

Unit 10 Marketing The Marketing Mix In this part, you’ll  Learn about the “4Ps” and “4Cs” of marketing.  Look at some familiar products and how they.

Company and Marketing Strategy: Partnering to Build Customer Relationships CHAPTER 8.

Progression Diploma The Marketing Mix. Research Exercise/ Homework Search the Internet for a useful explanation of the term –Marketing Mix.

SWOT analysis of Natural Rainbow handmade soap shop

ETHICS IN BUSINESS H&M “FASHION AND QUALITY AT THE BEST PRICE” BA 495 TRAVIS LINDSTROM ANDREA DAY DAMIEN KELLY TERAMAE KAEHUAEA.

Chapter 2 Copyright ©2010 Cengage Learning Inc. All rights reserved 1 MKTG 2 CHAPTER Strategic Planning for Competitive Advantage.

Retail Market Strategy Direct Competitors Pink 629 Kathleen’s Unique Boutique La Mode Dress Shop Wal-Mart K-Mart.

Laney Jean Sammy Cindy Carrie

This is an example text. Please fill in your own text This is an example Please fill in your own text STRENGHTS This is an example text. Please fill in.

PRODUCT PLACE PRICE PROMOTION EACH MARKETING PLAN OF ACTION INCLUDES THESE 4 PS Marketing is the 4 Ps.

 Keep your commercial short! Less than 1 ½ minutes.  Remember you are trying to sell a pizza product. (pizza delivery, pizza restaurant, pizza pocket,

Marketing identify, anticipate & satisfy consumer wants and needs - profitably Overall Aim of Marketing:

Group2 Beauty Maker Serena Michelle Cheryl Sandra.

Goals of Advertising. Brand Awareness and Positioning  Make people aware that the brand exists and how it’s positioned Brand Trial  Encourage customers.

Business Management Business Plan. The 4 P’s of Marketing  Product – What your business has to offer?  Price – How much a customer pays to enjoy your.

SWOT Analysis – Whole Foods STRENGTHS  Experience in the Industry  Large, customized stores  Huge selection/variety – over 30,000 items  Nationally.

SWOT ILLUSTRATIONS Your own footerYour Logo StrengthsWeaknesses OpportunitiesThreats SWOT Text example Replace it with own Text example Replace it with.

四企三 B 第四組 4980L003 林玳佑 4980L044 黃郁淳 4980L067 李爵安 4980L068 蔡嘉怡 4980L069 林晏如 4980L070 王瀅茜 4980L106 楊韋喬指導老師 : 陳怡昌老師紅磚布丁.

Chapter 10 What is marketing?. Marketing… Marketing- the business function that identifies customer needs and responds to them For example- Nike used.

Brand Research Project Sasanun Duangpatra (Toey)

(German Presentation/Schoki Doki)

Havaiana Robin Susan Erica Mei

The Marketing Mix and SWOT Analysis of….

Mini Presentations / 4 P’s / SWOT / Market Research

Input your Massage Text / Input your Massage Text

SWOT Analysis Use this space for description of Strengths: Point 1

Schedule SWOT / Market Research 7:11 PM.

کنکور کارشناسی ارشد 93 مدیریت

کارگاه آموزشی : راهکار های استفاده از مزیت نسبی وایجاد مزیت رقابتی

كيف تكتب خطة تشغيلية لمنظمة **

نظام تحسين العمليات المستمر وفرق العمل

11BST 1.4 Marketing.

כלי אבחון.

تحويل الأفكار إلى مشاريع

“Қазіргі таңда жастарға ақпараттық технологиямен байланысты әлемдік стандартқа сай мүдделі жаңа білім беру өте-мөте қажет” Н.Ә. Назарбаев.

Arc’teryx By Philippe Dionne.

S.W.O.T Analysis Peter Fiona Sylvia

Presentation transcript:

The Slogan and SWOT Analysis for Our Product --- Star Beer Group 3 Alena 593201298 Pauline 593201468 Grace 593201183 Wendy 593201145 Brian 593201028 Tommy 592201514

Outline Commercial film Logo Slogan 4Ps SWOT analysis

Logo basic colors ---- basic goods of life star--- super star=popular, our team mark=six people

Slogan Too Good to Share!! As a Treasure!! Attracting Your Sight!! Always Think Star Beer!!

4Ps Product: light beer (for teenager) Price: $25 Place: all supermarkets and convenience stores in Taiwan Promotion: buy one and get one free during the promotion period; cooperate with many restaurants; collect tabs to exchange gifts; take the celebrities as brand representative

SWOT Analysis

Strengths Lower price Logo The customers of light beer focus on teenagers

Weaknesses Fame of new product is weak The variety of products is not enough, only sell beer

Opportunities New product can easy to attract some customers wanting to try the product when the promotion is doing well.

Threats Need to reinforce fame Competition with other brands Whether the flavor would fit the majority’s flavor