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Are ways to work with or arrange elements Describe the way the elements fit together Include:  rhythm  emphasis  balance  proportion/scale  harmony 2

Movement shows action and directs the viewers eyes throughout the piece Repeats one or more design elements Creates a feeling of organized movement and sense of order Provides direction and guides viewers’ eyes through design 3

Is the act of duplicating Refers to the unchanging look and feel across a piece of work or a number of pieces Can be used for colors, graphics or a style Should make navigation throughout the piece easier 4

Is the center of interest Catches the viewers’ attention Creates a focal point or accented area Uses color, size or unique shape to create focal point 5

Is also known as scale Describes the relationship of parts to each other and to a design as a whole Explains how size, amount and number relate well with each other Is commonly shown between size and shape; shape and surroundings 6

7 Is the difference of the area occupied by one shape to another Element has been exaggerated or centralized to draw viewers’ eye

Is a distribution of visual weight Directs focus for the viewers’ eye Creates a sense of rest and equilibrium Includes the following two types:  symmetrical—(formal balance) same on both sides  asymmetrical—(informal balance) balanced, but each side is different 8

Breaks an image into thirds horizontally, vertically and radial Can also be known as the “rule of thirds” Should demonstrate mechanical and visual stability Is the way the element’s lines, shapes, colors and textures are arranged on a piece 9

Is the arrangement of opposite elements Refers to a combination of different design elements Can be accomplished by using differences in size, value and color Could also be a difference between a large graphic and a small graphic 10

Also known as unity Occurs when everything in the piece works together Is successful when several elements hold viewers attention Are components blended together without separation Is achieved by repetition of related components 11

Is the location of items in relation to one another Determines a relationship by how close together or far apart elements are placed Gives a piece an organized feel and creates a visual structure 12