Ron Finlay Smokefree England. Smokefree England Communications Campaign Ron Finlay.

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Presentation transcript:

Ron Finlay Smokefree England

Smokefree England Communications Campaign Ron Finlay

Smokefree England Communications CampaignPAGE 01 Message Needed Wanted Workable

PAGE 02 Campaign phasing and messaging Update on Smokefree legislation and the communications campaign

PAGE 03 Campaign elements AdvertisingMedia relations Regional meetings Direct mail Brochures Guidance Campaign toolkits Presentations DVD Exhibition stand Media packs Case studies Posters Website Information line Smokefree England Communications Campaign

PAGE 04 Website Smokefree England Communications Campaign

PAGE 05 Direct Mail Poster and interim guidance brochure sent to 700,000 businesses in January Guidance & signs to be sent in March to every registered employing business in England Smokefree England Communications Campaign

PAGE 06 Media Relations PR activity at national, regional, local and specialist level to raise awareness Supply of articles and factsheets Case studies Smoking room story Guidance issued 100 day countdown (23 March) Implementation day (1 July) Stories in TV soaps Smokefree England Communications Campaign

PAGE 07 Advertising Registration (Jan – March) Secondhand smoke campaign (March) Reminder/enforcement (April onwards) Smokefree England Communications Campaign

PAGE 08 How you can help Register – and encourage others to Advise us of case studies Spread the word! Smokefree England Communications Campaign

PAGE Smokefree England Communications Campaign