Copyright 2005 – Biz/ed The Marketing Mix in Travel and Tourism 2 BTEC Travel and Tourism.

Slides:



Advertisements
Similar presentations
Marketing Mix (4p’s) Slide 1 Product Price Place Promotion
Advertisements

The 4 P’s of Marketing consumer The Marketing Mix.
Copyright © 2010 by Nelson Education Ltd. Chapter 14 Basic Version Integrated Marketing Communications.
Chapter 8 Producing and Marketing Goods and Services
Integrated Marketing Communications Strategy
Unit 2:Growing as a Business.   Advertising – most widely recognised Other forms of promotion:  PR – raise profile of business often through media.
Copyright 2006 – Biz/ed Production and Quality 2 BTEC Business.
PROFILE Business Day offers outsourcing services in sales. We have extensive experience and expertise in the key to any business and.
Copyright 2005 – Biz/ed Practical Marketing Skills 2 BTEC Travel and Tourism.
Module 08 Managing Product. Elements of The Marketing Mix.
19-1 Chapter Questions What direct channels can companies use? How should companies do direct marketing? When is a sales force useful? How do companies.
Copyright 2005 – Biz/ed Marketing in the Travel and Tourism Industry BTEC Travel and Tourism.
An Introduction to Integrated Marketing Communications
Copyright 2006 – Biz/ed Selling Skills in Travel and Tourism BTEC Travel and Tourism.
Market Research Methods in Travel and Tourism
Tourism & Hospitality Marketing Tamer Zakaria, HR Consultant Instructor of Hospitality Management Faculty Member of the American Hotel & Lodging Educational.
ProductPrice PlacePromotion Marketing Mix (4p’s) Slide 1 The marketing mix principles are controllable variables which have to be.
Copyright 2005 – Biz/ed Practical Marketing Skills 1 BTEC Travel and Tourism.
Copyright 2005 – Biz/ed Supporting Organisations in Travel and Tourism BTEC Travel and Tourism.
Promotion Chapter 15. The Role of Promotion in Marketing Inform Persuade Remind.
The Promotional Mix. 1. Advertising Print Media Online Advertising Broadcast Media Transit Media – found on public transportation Outdoor advertising.
PROMOTION AND PROMOTIONAL MIX Review for Advanced Marketing.
Chapter 31: Using the marketing mix Promotion. What is promotion? The process of communicating with customers or potential customers Can be informative.
Marketing Promote the business Promote the business Establish and adjust the marketing mix Establish and adjust the marketing mix © John Loftus.
Ms. Park. 1. Market Analysis 2. Market Selection 3. Marketing Mix.
Marketing Your Product
Unit 6 Promotion Chapter 17 Promotional Concepts and Strategies
PromotionPromotion Promotion in Sports Marketing the Game.
Copyright 2006 – Biz/ed The Marketing Mix.
CULS Czech University of Life Science Advertising: Getting the message across.
AOF Entrepreneurship Unit 3, Lesson 6 The Role of Marketing Copyright © 2009–2012 National Academy Foundation. All rights reserved.
Revision of Elasticity Promotion Promotion is divided in two categories 1. Above the line advertising 2. Below the line advertising.
Marketing Communications & Direct Marketing Chapter 16.
Chapter 6 Integrated Marketing Communication Strategy and Management.
CHAPTER 14 Customer Value Integrated Marketing Communications Strategy.
 A nonpersonal, paid communication about an organization, product, or idea by an identified sponser.  It is one of the elements of the promotional mix.
What Marketing Brings to the Table & What Marketing Needs from Your Area MKTG 495.
Chapter 10 Marketing.
Practical Marketing Skills PROMOTION. Practical Marketing Skills The previous session covered market research and documentation This lesson covers the.
2.02Classify the functions of marketing and the marketing mix.
The World of Marketing Standard 1 Objective 1. Marketing Marketing is the activity, set of institutions, and processes for creating, communicating, delivering,
Chapter 6Slide 1 Goals  Discuss other types of promotional activities  Explain the role of selling in a business  Determine how to meet customer needs.
Jeopardy True/False Terms Q$100 Q$200 Q$300 Q$400 Q$500 Q$100 Q$200 Q$300 Q$400 Q$500 FinalFinal Jeopardy Promotion Q$100 Q$200 Q$300 Q$400 Q$500 Q$100.
Chapter 17 promotional concepts and strategies Section 17.1
MARKETING MARKETING © South-Western Thomson CHAPTER 15 Promotion Means Effective Communication 15.1 Promotion as a Form of Communication 15.2 Types of.
Defining markets and marketing environment Adapting to the new market economy.
Marketing Communications. The Impact of Communication Marketing Communications are not all designed to work in the same way. Some are designed to impact.
Introduction to Entrepreneurship Develop the Marketing Plan.
The Fundamentals of the Global Marketing Mix
Marketing Basics. What is Marketing?  Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas,
Title Page (product) Team Members Class (Marketing Principles – Period) Date.
Any form of communication a business or company uses to inform, persuade, or remind people about products and to improve its image PROMOTION.
Copyright 2005 – Biz/ed The Marketing Mix in Travel and Tourism 1 BTEC Travel and Tourism.
Fashion Marketing-Promotion. Promotional Mix  Promotional Mix: four components of promotion including advertising, personal selling, public relations,
$1 Million $500,000 $250,000 $125,000 $64,000 $32,000 $16,000 $8,000 $4,000 $2,000 $1,000 $500 $300 $200 $100 Welcome.
The 4 Ps of the Marketing Mix
Marketing Chapter 17 Section 1.  Promotion is one of the four Ps of the Marketing Mix (product, place, price, and promotion).  Promotion is persuasive.
Creative Product Promotion Introduction to Promotion Methods.
BUSS2 Marketing: using the marketing mix - promotion.
MARKETING MIX. What is Marketing Mix? The marketing mix is the combination of marketing activities that an organisation engages in so as to best meet.
The Marketing Mix. 4.2 Marketing Applications The Marketing Mix: Consists of variables controlled by marketing professionals in an effort to satisfy the.
The Marketing Mix Discussion of the 4Ps. What is the Marketing Mix? Often referred to as the 4Ps The variables through which a company carries out its.
INTEGRATED MARKETING COMMUNICATIONS (IMC) PLAN Communications Channel
MARKETING COMMUNICATIONS
Chapter 17 promotional concepts and strategies Section 17.1
Chapter 13 & 18 Communication, Advertising, Promotion, and Sales
The 4 Ps of the Marketing Mix
إدارة التسويق 11 إعداد د. محمود صالح.
Chapter 17 promotional concepts and strategies Section 17.1
PRODUCING AND MARKETING GOoDS AND SERVICES
Presentation transcript:

Copyright 2005 – Biz/ed The Marketing Mix in Travel and Tourism 2 BTEC Travel and Tourism

Copyright 2005 – Biz/ed The Remaining Parts of the Marketing Mix Last lesson focused on the first three elements of the Marketing Mix This session looks into the remaining two parts: Place Promotion

Copyright 2005 – Biz/ed Elements of the Marketing Mix Place How a travel and tourism organisation gets its services/products to its customers Where the customer goes to access the product/ service

Copyright 2005 – Biz/ed Elements of the Marketing Mix Promotion Communicating the offer of a travel and tourism product/service to customers and the methods used

Copyright 2005 – Biz/ed Place This is likely to involve: Channels of distribution Use of technology to reach customers Physical location of the travel/tourism facility Degree of accessibility to/for customers

Copyright 2005 – Biz/ed Promotion The purpose of promoting the facility Budgeting for promotion costs Identifying the target audience Methods used such as advertising, using the media, brochures/leaflets, PR, sales promotion, POS (Point of Sale) material, direct mail and telemarketing

Copyright 2005 – Biz/ed What Now? Go to the Activity that accompanies this Presentation to find out more about how Place and Promotion are vital to the Anantara Resort and Spa facility in northern Thailand

Feedback: Privacy Policy Feedback
Do Not Sell My Personal Information
About project: SlidePlayer Terms of Service

© 2025 SlidePlayer.com. Inc. All rights reserved.