The Oregon Business Plan Cluster Network Leadership Council Meeting June 11, 2006

What is the Oregon Business Plan? A shared vision of Oregon’s economic future and what it takes to get there A common agenda for the business community A sustainable, productive partnership between business and public leaders

Business Plan Framework Goal + Vision + Strategy + Initiatives

Oregon Shines’ Vision: 3 Inter-Dependent Goals Economy Environment Community

Oregon Business Plan Goal Jobs and the Economy Goal: Create quality jobs for all Oregonians.

Business Plan Framework Goal + Vision + Strategy + Initiatives

Traded Sector Drives Growth Traded/Export Sector Suppliers Local Sales to the rest of the world Most jobs are here: schools, hospitals, grocery stores, restaurants But firms in this sector drive the economy

Clustering is Critical Traded sector success isn’t random – traded sector businesses cluster Similar and related businesses draw advantages from proximity Places specialize

OBP Vision: Sustainable Traded Sector Success Through Innovation Leading-edge traded sector (export) companies are the engine that grow quality jobs and statewide prosperity. Oregon has many companies competing well through innovation in product and process, good R&D, smart marketing, and other practices. Oregon is in a unique leadership position to demonstrate innovation related to sustainability

Business Plan Framework Goal + Vision + Strategy + Initiatives

Four Ps for Prosperity People: Support for the education & training of our current & future workforce. Place: Working to enhance Oregon’s quality of life and resource utilization. Productivity: Ensuring the availability of cost-competitive public and private resources and services. Pioneering Innovation: Support for innovative research, business formation, availability of investment capital, and commercialization of research.

Business Plan Framework Goal + Vision + Strategy + Cross Cutting & Cluster- Specific Initiatives

Cross-Cutting Initiatives Public Finance Education Workforce Development Economic Innovation Transportation Health Care Land Availability Regulation and Permitting Branding and Marketing

Cluster-Specific Initiatives In 2005, we developed a new framework to rely on industry cluster feedback and input Invited clusters to share information about the industry’s challenges & opportunities and submit their own industry-specific action ideas Received responses from 30 clusters that helped shape the 2006 OBP Presented cluster feedback and stories at the Fourth Annual OBP Leadership Summit

Integrating Cluster Feedback

Dr. Michael Porter’s advice

Strategy = Differentiation “Competitive strategy is about being different. The essence of strategy is choosing to perform activities differently than rivals do” Michael Porter, “What is Strategy,” Harvard Business Review, November-December 1996

Emphasis on Sustainability January Porter tells us that developing policies and a regulatory framework that are both pro-business and pro-sustainability would be "epic.“ At the Fifth Annual OBP Leadership Summit, Governor Kulongoski and OBP leaders announce a commitment to sustainability In SustainLane’s recently-released 2006 US City Rankings, Portland is ranked #1

Sustainability Makes Economic Sense Builds brand name & enhances company reputation Helps to attract & retain quality employees/ increase staff productivity Increases community connections and partnership opportunities Mitigates Risks Cost savings through eco-efficiency Increased access to capital

Oregon Business Plan Framework

Oregon Business Plan Framework with Sustainability

Business Plan Framework So Where Do We Go Now?

2007 Goals Update Business Plan based on fresh feedback from Oregon companies and clusters Weave sustainability throughout the Oregon Business Plan Reach out to new/emerging industry clusters and help them to organize strategically Develop a set of cluster-specific initiatives and connect findings/feedback to other Oregon organizations/ED efforts

This Year’s Work Plan June-September Get cluster feedback through targeted questioning at*: Cluster Focus Groups Interviews with Companies & business leaders Trade Association Meetings, etc. Oregon Leadership Summit June July August September October November December January June 11 th CNLC Meeting Oregon Tour - Oregon Business Magazine & Oregon Inc. October 8-12 TCI Conference October-December OBP Policy Meetings & Initiative Development CNLC Meeting *Convening clusters and seeking business input will be a joint effort of OECDD and Oregon Business Plan

This Year’s Work Plan Seek input from business community through targeted questioning at cluster meetings, focus groups, and individual business interviews (ask Liz for question list) Work with existing partners and organizations that already have mechanisms for convening clusters Integrate feedback into Oregon Business Plan initiatives Showcase clusters and best practices at October TCI conference Use the January Oregon Leadership Summit to tell cluster stories, explain industry needs, and highlight sustainability best practices Ask public sector partners and support institutions to implement cluster initiatives/ respond to cluster feedback

Benefits to Cluster Improved organizational structure and cooperation among cluster participants Networking opportunities Development of a refined cluster strategy with cluster-specific initiatives Identification of opportunities for cluster to differentiate itself based on sustainability practices Opportunity to publicize industry best practices and tell individual stories to broad audience at TCI Conference and Oregon Leadership Summit

Benefits to Policymakers & Community Understand the needs and priorities of Oregon clusters Learn about existing industries and identify emerging industry clusters Form public-private partnerships Identify examples/best practices for using sustainability as a competitiveness driver Informed public policy

Initiative Tracker Latest News