Tech Talk: Nicole Olszewski EDT 321

Definition of TECHNOLOGY 1 a : the practical application of knowledge especially in a particular area b : a capability given by the practical application of knowledge 2 : a manner of accomplishing a task especially using technical processes, methods, or knowledge

Background Information Starbucks opens 1 st store in Seattle’s Pike Place Market Howard Schultz joins as director of retail operations and marketing; begins providing coffee to fine restaurants and espresso bars Howard convinces Starbucks to test the coffeehouse concept (Seattle); 1 st Starbucks® Caffè Latte is served

Background Information Headquarters expanded in Seattle; total stores: 84 Opens 1 st drive-thru store; 425 Starbucks.com is launched Partners with Conservation International to promote sustainable coffee ‐ growing practices; 2,498 Introduces ethical coffee ‐ sourcing guidelines developed in partnership with Conservation International; 4,709

Launches the industry’s first paper beverage cup containing post ‐ consumer recycled fiber; 12,440 Launches myStarbucks and Starbucks Card iPhone apps and Starbucks Card Mobile payment; 16,635 Expands digital offerings for customers with free unlimited Wi ‐ Fi, Starbucks Digital Network;16,858 NowCurrently connects with millions of customers every day with exceptional products and nearly 18,000 retail stores in 60 countries

Starbucks Mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time Verismo, Keurig (K-Cups), Aroma, Krups “(we have) always believed in the importance of building a great, enduring company that strikes a balance between profitability and a social conscience”

Ethical Sourcing: -holistic approach to ethically sourcing the highest quality coffee -responsible purchasing practices, supporting farmer loans and forest conservation programs Environmental Stewardship: share customers' commitment to environment -believe in importance of caring for planet, encourage others -Goal: 100%of cups will be reusable or recyclable by significantly reduce environmental footprint through energy and water conservation, recycling, and green construction Community Involvement: believe in fostering thriving communities -bringing people together, inspiring change, making a difference in people’s lives – it’s all part of being a good neighbor -Goal: contribute 1 mill. volunteer hours/year to communities by 2015

Why it is Innovative/Important Our world is heading toward an eco-friendly approach to how we live our lives, and Starbucks is doing just that! LEED certified Saves energy, conserves building materials, less carbon footprint Reusable recycled $1 cups $0.10 personal cup discount (saves waste)

How the Technology Works Currently certified 207 stores in 17 countries Porto Chino (Thailand), 1 st LEED Gold Starbucks in Asia This store includes: – use of recycled coffee grounds in table tops – low emitting materials for adhesives, sealants, paints, coatings and flooring – over 10% of materials extracted within 500 miles – over 45% lighting power savings through the use of efficient LED fixtures

Energy Conservation/Renewable Energy Temperatures and heat waves Installing Energy Star® qualified equipment Renewable Energy Credits (RECs)

Investing in renewable energy Electricity vs. fossil fuels Each LED light bulb saves approx. $30 annually in energy costs &eliminates the equivalent CO2 as half a barrel of oil Each 1,000 sq. ft. store on average would save nearly $600 annually and eliminate the equivalent CO2 as 10 barrels of oil LED lights reduced total store energy consumption by 7%

Comprehensive recycling solutions UK stores are currently diverting approximately 50% of their waste from landfills with this method Recyclable behind the counter: cardboard boxes, milk jugs, syrup bottles, coffee grounds Grounds For Your Garden program

In 2012 customers brought their own tumblers into Starbucks stores 35.8 million times This saved more than 1.6 million pounds of paper from andfills!

If used daily for a month, you have helped avoid using more than a pound of paper or 3.5 pounds of wood At the end of its life (PP (#5)), recycle this cup and help minimize your impact on the planet even more

Passion Beyond Compare “The Starbucks Experience” Partners, not employees

Discussion Questions 1.What were your feelings towards Starbucks before the presentation? Have they changed? Why or why not? 2.What ways were you not previously aware of that Starbucks helps you to save money? 3.What ways were you not previously aware of that Starbucks helps the environment? 4.How will this information impact the way you conserve energy and waste in your own daily life? Or will it? 5.What do you feel was the most important message you personally received from the presentation?

Sources c910fbee47884.pdf 632dc6ac25ad0d.pdf g building building/leed-certified-stores

Thank you!