Jeopardy

Overview of Chapter Consumer Buying Rate Sources of Ideas Product Development process Product Launch Factors

For 10 Points Name one reason why it important for companies to introduce new products.

For 20 Points Truly new products to the market are call what.

For 30 Points Define Innovation

For 40 Points Name 4 recent invention in the last 10 years and the company they came from.

For 10 Points This group is the first to have the news gadget.

For 20 Points The theory surrounding this process allows marketers to have an understanding of consumers buying patterns. Name this process.

For 30 Points If this group does not become large enough what happens to the product. 2. Name this group.

For 40 Points Name one of the characteristics that influences the speed of a product to diffuse throughout the market.

For 10 Points This type of process involves lots of individuals suggesting ideas and then voting on the best idea.

For 20 Points Listening to customer ideas and input on a product is what form of gathering ideas.

Daily Double As a group create a list of 5 new products.

For 40 Points Describe the differences between Internal Research and Development group and a Research and Development Consortia.

For 10 points Your employee at your firm and the office manager just asked you to taste a new product. What form of testing is this?

For 20 points A new product is introduced in limited area prior to National launch.

For 30 Points This stage of testing includes a written description of the product and how it works. What stage is this?

For 40 Points Name two questions that most surveys want to know about the new product.

For 10 Points 15% of our new product $100 mail-in rebate Are examples of what.

For 20 Points This stage is the last to follow and usually evaluates the product after the launch.

For 30 Points Describe a marketing strategy that firms use to get retailers to sell their product.

For 40 Points Explain why timing is a factor in the launch of a new product. Provide example

Final Jeopardy Name the latest products by: McDonald’s & Apple