SWOT Analysis for Whisper 第八組 經濟三乙 陳怡蓁 經濟三乙 楊子慧 社會三 黃于倫 社會三 黃幸悠 宗教三 黃培欣 宗教三 張書瑜

introduction Traditional Sanitary napkin The first Sanitary napkin in 1921 The brand named “ Whipter “ The Sanitary napkin with wings The black fashion Sanitary napkin

slogan 做自己，好自在 月來月快樂 I am being myself is very comfortable. The meaning skill. 月來月快樂 Every month, I am more and more happy. The sound skill.

Product-4P Product：whisper 好自在 Four types of maxi pad about absorbency： -light量少型 -regular標準型 -super量多型 -night夜用型 Four types of maxi pad about functional： -with wings有翅膀的 -regular標準型 -long 加長型 -ultra thin超薄型

Place-4P Convenient store -seven-eleven、Hi-Life、Family Mart Cosmetic and medicine store -COSMAD(康是美)、Watsons(屈臣氏) Grocery store

Price-4P

Date: From now on till Dec 31 Promotion-4P Collect the product code or the receipt Gather 12 then will get a “Triumph” ladies series 200 NT dollars product coupon. Gather 30 will get a Nike 1,000 NT dollars ticket. (Only 100 available) Date: From now on till Dec 31

“100 percent satisfactory guarantee”

Website

Whisper Advertisement http://tw.youtube.com/watch?v=bv1ELg2AnEQ

Strength Many lines Famous Not expensive Common Many people use it

Weakness Not cotton With a plastic net An allergic reaction Some lines disappeared

Opportunities Consumers value functional products more and more. Heat-spreading, good absorption Few substitutes.

Threats More products of other brands. Kotex, Carnation, SOFY, LAUFIER Low-price competitions. Consumers are fickle in affection.