MANAGING MARKETING LOGISTICS Professor Chip Besio Cox School of Business Southern Methodist University

SIGNIFICANCE OF SUPPLY CHAIN AND LOGISTICS MANAGEMENT KEY CONCEPTS  Logistics – getting the right amount of the right products to the right place at the right time at the lowest possible cost. Logistics – getting the right amount of the right products to the right place at the right time at the lowest possible cost.  Logistics Management – the practice of organizing the cost-effective flow of raw materials, in-process inventory, finished goods from the point of origin to the point of consumption to satisfy customers requirements. Logistics Management – the practice of organizing the cost-effective flow of raw materials, in-process inventory, finished goods from the point of origin to the point of consumption to satisfy customers requirements.

Relating logistics management and supply chain management to supplier networks and marketing channels

The automotive supply chain includes thousands of firms that provide the 5,000 or so parts in a typical car

 Aligning a Supply Chain with Marketing Strategy Understand the Customer Understand the Supply Chain Harmonize the Supply Chain with the Marketing Strategy LOGISTICS & SUPPLY CHAIN MANAGEMENT SUPPLY CHAIN MGMT & MKT STRATEGY

MARKETING MATTERS IBM’s Integrated Supply Chain— Delivering a Total Solution for Its Customers

LOGISTICS & SUPPLY CHAIN MANAGEMENT SUPPLY CHAIN MGMT & MKT STRATEGY LO4  Dell: A Responsive Supply Chain  Wal-Mart: An Efficient Supply Chain Cross-docking

Supply chain managers balance total logistics cost factors against customer service factors

Advantages and disadvantages of five modes of transportation

KEY LOGISTICS FUNCTIONS IN A SUPPLY CHAIN TRANSPORTATION  Railroads Containers Intermodal Transportation Piggy-Back or Trailer on Flatcar (TOFC)

KEY LOGISTICS FUNCTIONS IN A SUPPLY CHAIN TRANSPORTATION  Motor Carriers  Air Carriers and Express Companies  Freight Forwarders/ Express Companies

KEY LOGISTICS FUNCTIONS IN A SUPPLY CHAIN TRANSPORTATION  Pipelines  Water

KEY LOGISTICS FUNCTIONS IN A SUPPLY CHAIN WAREHOUSING AND MATERIALS HANDLING  Storage Warehouses  Distribution Centers  Materials Handling

CLOSING THE LOOP: REVERSE LOGISTICS  Reverse Logistics Reverse Logistics

MAKING RESPONSIBLE DECISIONS Reverse Logistics and Green Marketing Go Together at Hewlett-Packard: Recycling e-Waste