Health Education CHP300: Community Health Program-l Mohamed M. B. Alnoor

Health Education SPECIFIC OBJECTIVES By the end of this presentation the  Define the following terms: Health Education Communicator: Message Channel Audience student should be able to:  Appreciate the General Goals and Specific Objectives of Health Education  Know the principles, the process, content and venues of Health education. Skills Belief Attitude Values  Recognize the Major Variables involved in “Change of Behavior”.  Understand the Principles of Evaluation of Health Education Programs:

knowledge attitudespractices  Process which affects changes in the health related knowledge, attitudes and practices of people. KAP Health Education Definition:

Health Education Aims of Health education 1.Health promotion and prevention of disease. 2.Early diagnosis and management. 3.Utilization of the available health services.

Health Education Specific objectives of health education 1.To make health an asset valued by the community. 2.To increase knowledge of the factors that affect health among specific target groups and public in general. 3.To facilitate the development of positive health attitudes and to encourage behavior that promotes and maintains health.

Health Education 4. To seek support for public health measures, and when necessary, to press for appropriate governmental action. 5.To encourage appropriate use of health services especially preventive services. 6. To inform the public about uses and limitations of medical advances. Specific objectives of health education

Health Education Adoption of new ideas or practice Five steps 1.Awareness (know) 2.Interest (details) 3.Evaluation (Advantages Vs Disadvantages) 4.Trial (practices) 5.Adoption (habit)

Health Education Contents of health education 1.Personal hygiene 2.Proper health habits 3.Nutrition education 6. Sex education 5. Mental health 4. Safety rules

Health Education Contents of health education 9. Special education (occupation, mothers …..etc) 10. Principles of healthy life style e.g. sleep, exercise 7.Basic knowledge of disease & preventive measures 8. Proper use of health services

Health Education Dissemination of scientific knowledge (about how to promote and maintain health), leading to changes in KAP. Process of health education

Health Education impetus for the public involvement and commitment to social reform essential to its success in achieving optimum health consciousness-raising action-stimulating concern-arousing  Health education provides:  “Education for health begins with people as they are, with whatever interests they may have, in improving their living conditions”. Process of health education

Health Education “Health Promotion is any combination of educational, organizational, economic and environmental support for behaviors and conditions of living conducive to health.” Health Promotion is broader than Health Education Health Promotion or health education

Health Education Health Promotion is used to encompass various activities eg. :  Behavior & lifestyle,  Preventive health services,  Health protection directed at environment,  Health related public policy,  Economic & regulatory measures. (Health Education is the primary and dominant measure in Health Promotion ). Health Promotion or health education

Health Education 1.Interest. 2.Participation. 3.Proceed from known to unknown. 4.Comprehension. 5.Reinforcement by repetition. 6.Motivation Principles of health education

Health Education 7. Learning by doing “ If I hear, I forget If I see, I remember If I do, I know”. 8. Good human relations 9. Leaders Principles of health education

Health Education Principles of health education

Health Education Communication Communicator: the person or the team who give the message (Educator). Message: the contents (materials) of health education Channel: method of carrying the message Audience: the receivers (users or targets) of the message

Health Education Good communication technique Source credibility. Clear message. Good channel: individual, group & mass education. Receiver: ready, interested, not occupied. Feed back. Observe non-verbal cues. Active listing. Establishing good relationship.

Health Education Educator Personnel of health services. Medical students, nursing & social work. School personnel. Community leaders & the influential. Requirements: Personality: popular, influential and interested in work. Efficiently trained and prepared. Must show good example.

Health Education Message What information to be communicated. Simple, at the level of understanding. Culturally accepted. Interesting. Meet a felt need. Free of technical jargon. Use audiovisual aids.

Health Education Where Does Health Education Happen? Everywhere! Schools Communities Worksites Health Care Sites Homes Consumer Marketplace

Health Education Practice 1-Individual Face to face Education through spoken word. A- Occasions of health appraisal. B- Home visits Nurses Health visitor Social workers

Health Education 2-Group a. Lessons and lectures in schools. b.Lectures in work places e.g. factories. c.Demonstration and training 3- Mass media. a. Broadcasting: radio & TV. b. Written word: newspapers, posters, booklets. c. Others e.g. theaters. Practice

Health Education Major Variables in Behavior Change Thoughts and ideas inside a person’s mind have significant influence on an individual’s health behaviors. These variables interact with social and environmental factors and it is the synergy among all these influences that operate on behavior. Knowledge: An intellectual acquaintance with facts, truth, or principles gained by sight, experience, or report.

Health Education Skills : The ability to do something well, arising from talent, training, or practice. Belief : Acceptance of or confidence in an alleged fact or body of facts as true or right without positive knowledge or proof; a perceived truth. Attitude: Manner, disposition, feeling, or position towards a person or thing. Major Variables in Behavior Change Values: Ideas, ideals, customs that arouse an emotional response for or against them.

Health Education Evaluation of health education programs: There should be continuous evaluation. Evaluation should not be left to the end but should be done from time to time for purpose of making modifications to achieve better results.

Health Education EVALUATION CYCLE: Describe problem Describe program Determine needed information State goals Establish basis for proof of effectiveness Determine data collecting method Develop& test instruments Organize data base Analyze & Compare results Modify program