What does Under Armour have to offer??? Under Armour training Under Armour baseball Under Armour football Under Armour running.

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Presentation transcript:

What does Under Armour have to offer??? Under Armour training Under Armour baseball Under Armour football Under Armour running

History Kevin plank was the founder. 1996: the first micro fiber t-shirt was made. It was used to wick moisture away. 1997: Twelve college football teams and ten National Football League (NFL) teams begin wearing Under Armour garments. 2001: Supply agreements with Major League Baseball, the National Hockey League, and the NFL are signed.

Continued… 2002: Under Armour gear becomes available in over 2,500 retail stores; company begins testing a women's apparel line. 2003: The Women's Performance Gear product line is officially launched in retail outlets and on the company web site.

Warning: Stop training in running shoes. Wear the first pure performance trainers built for the athlete of tomorrow.

Under Armour Metal The ultimate Under Armour fabrication. –Under Armour metal construction wicks moisture faster. –Strategic ventilization maximizes airflow.

Wales and Under Armour Emotional appeal Word choice

Pants and Leggings Under Armour Performance athletic pants, compression pants, and leggings. Camouflage pants, Heat Gear pants, Cold Gear pants, and All Season Gear pants. The perfect outerwear pants or base layer leggings engineered for the serious athlete.

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Symbols All of this can be a lot of pun

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