WORKING TITLE: DIGITAL AND TECHNOLOGY TRENDS IMPLICATIONS FOR LOW INCOME AND MINORITY CUSTOMERS LIOB PRESENTATION, October 2012 By Michele Ruiz Ruiz Strategies.

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Presentation transcript:

WORKING TITLE: DIGITAL AND TECHNOLOGY TRENDS IMPLICATIONS FOR LOW INCOME AND MINORITY CUSTOMERS LIOB PRESENTATION, October 2012 By Michele Ruiz Ruiz Strategies

ABOUT MICHELE RUIZ

WHAT’S CHANGED

MOBILE REVOLUTION

THE IMPACT OF SMART PHONES

REMEMBER THIS?

WHO OWNS SMARTPHONES

MINORITY GROUPS ARE COMFORTABLE USING THE MOBILE INTERNET

OLDER GENERATION – SURPRISE!

TREND: AUGMENTED REALITY

TREND: APPS GET SMARTER

WHAT DOES THIS MEAN FOR UTILITY CUSTOMERS?

MOBILIZATION OF YOUR CUSTOMERS

MOBILE APPS AFFECT BEHAVIOR

EDUCATE, ENABLE, MONITOR, INTERVENE, EMPOWER

REACHING LOW INCOME CUSTOMERS

INCOME AND LITERACY RELEVANCY

CULTURAL RELEVANCY

TECHNOLOGICAL ADVANCEMENTS MEANS RADICAL CHANGE IN MINDSET

HOW MANY APPS DOES IT TAKE TO CHANGE A LIGHT BULB?

REAL TIME INFORMATION

IN-CULTURE

USE MOBILE AND TABLET FRIENDLY WEBSITES

USE TEXTS

COMMUNICATE VALUE & BENEFITS WITH STORY TELLING

ROLE OF TARGETED MEDIA AND PR

QUESTIONS

WORKING TITLE: DIGITAL AND TECHNOLOGICAL TRENDS IMPLICATIONS FOR LOW INCOME CUSTOMERS Michele Ruiz Ruiz Strategies Contact information: