Jill Young, MBA CORE FOCUS: Choose your path and do it well

– Agreement and Focus on: Purpose/cause/passion Your niche – Every decision must be made with your Core Focus in mind – Filtering/internal guiding mechanism – No more “shiny things” Core Focus- Your Company’s Sweet Spot

Clarifying Your Core Focus Activity 1.What is your purpose/cause/passion? 2. What is your niche?

Demographic – Type of customer Geographic – Where are your customers? Psychographic – How do your customers think? EGOIC labels… Target Market/”The List”

What are three things that make you stand out? What message is most valuable to your target market? Three Uniques

Do you have a proven process? A specific way you do business. Proven Process

9 ADVANCE ONE STEP AT A TIME EVERY SESSION IS GUARANTEED

– This is a promise, pledge or commitment to your customer. Guarantee

Marketing Strategy Defining your ideal customer and the message that is most attractive to them – It must be unique and valuable to your customer – Marketing, sales, PR, and advertising decisions should be simple when your marketing strategy is clear – Your marketing strategy must fit with your Core Focus – It enables your people to make decisions – You must be consistent (7 times)

How organizations really grow Hitting the Ceiling

Five Leadership Abilities – Simplify – Delegate – Predict – Systemize – Structure Break Through the Ceiling

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