Thomas Bozeman Jonathan Petrovich Patricia Lamothe iZ Tomorrow’s Technology in Today’s Cars May 7 th 2013.

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Presentation transcript:

Thomas Bozeman Jonathan Petrovich Patricia Lamothe iZ Tomorrow’s Technology in Today’s Cars May 7 th 2013

Agenda Opportunity – The Product – Competition – Market Needs – Market Segments – Market Objectives – Value Proposition Product Positioning Marketing Mix Financial Plan Conclusion Q & A

Opportunity: The 20/20 HUD Several heads-up displays (HUD) for cars in the market today HUD features: navigation, speed, fuel status, audio information, and the ability to auto-adjust to the brightness of the environment

Opportunity: Competition Direct Competitors ADD SEI Indirect Competitors Audi Mercedes BMW

Opportunity: Market Needs Same HUD capabilities that luxury brands offer This gap would make our product, 20/20, the only one within this segmented area A digital HUD system is not required by law to have in a car New technology trends because many people love to buy the latest and greatest thing, and to stay current with the market Security is important today due to increased accidents on the roads

Opportunity: Market Segments Bohemian mix : -Ranging from students to professionals -Early adopters of new technologies Fast-track families : -35 to 54 years old -Want the best for their children -Have disposable income Up-and-Comers : -Younger, unmarried individuals with active lifestyles -Into the latest technology and have a moderate income

Opportunity: Marketing Objectives

Opportunity: Value Proposition Luxury Safety

Product Positioning

Marketing Mix: Distribution Manufacturers LCD Screen Circuit Board & Electronics Housing iZ Inc. Creation of HUD Distribution to Retailers Consumer Final Destination

Marketing Mix : Pricing The iZ 20/20 HUD will be priced at $200 Profit margin will be approximately $50 The survey showed that 30% of respondents were willing to spend $150- $200 on enhancing their car

Marketing Mix: Marketing Communications Print and Direct Marketing Magazines such as Motor Trend, Road & Track, and Car & Driver Send press cars, with the 20/20 installed, to auto-journalists for weeklong trial periods Informational booths at Best Buy and AutoZone Online Marketing Banner advertisements on high- traffic automotive websites such as jalopnik.com and autoblog.com Fully functioning website

Marketing Mix : Advertising Chief Marketing Officer Online Marketing/Social Media: Website traffic, banner ads Print Marketing: Magazine advertisements Business-to-Business Marketing: Demonstrate to car fleet managers the benefits of HUD

Financial Plan : Revenue The break-even point is expected to be reached by the first quarter of the second year

Financial Plan : Expense Break even point: 309 units per quarter

Conclusion Redefine the market Offer a level of unmatched quality Improve drivers’ safety Profit projected to begin Q1 year 2

Questions?