CM560 - Lecture #4 Group #2 presentation Business development using Internet technologies and integrated tools (Example) Assignment #4 - create a business development plan for a construction company.

Components of Business Development Marketing/Advertising Bidding/Estimating Customer Service Human Resource Development Resource Management Market Research

Marketing/Advertising Websites as a marketing tool (Example) –McCarthy Contractors Company Mission (Customer Service) News Locations Services Products Employee Acquisition

Other Construction Companies Hoffman – Focus on People/Relationships Sellen – Strong Focus on Employees Turner (Seattle) – Focus on Marketing Baugh –Descriptive of Organization/Tech.

Bidding & Estimating Internet as a clearinghouse for project lead information and bid documentation. –Builder’s ExchangeBuilder’s Exchange –publication of private and public project information -regional planrooms –Dodge PlansDodge Plans –comprehensive project marketing/lead information –regional planrooms –Construction Market DataConstruction Market Data –publication of CMD database per region -regional planrooms

Customer Service Electronic media as a tool for customer input, education and communication. –Online feedback forms & surveysOnline feedback forms & surveys –Project websitesProject websites – distribution lists distribution lists –Electronic Quality Assurance forms –Electronic dispatch / telecommunicationsElectronic dispatch / telecommunications

Human Resource Development Internet as a vehicle to recruit and retain employees. –Company website (job openings) Back to McCarthy –Employee satisfaction surveys –Safety targets and reports (real-time updates) –Online training opportunities

Resource Management Managing resources effectively increases business productivity and capacity. –Online schedules using P3 or Project for field input of data and real-time viewing.P3 Manage time spent between multiple projects Allocate tools and resources to multiple projects Reduce re-keying of schedule updates by using a web-based interface on the project website –Integrate these databases using data drivers

Market Research Online information providers of analytical information –Construction F.W. Dodge Industry News ENR –Real Estate Loopnet