Dhaba By Claridges SMO REPORT 1 st – 31 st MARCH
Agenda Movement in numbers Content Analysis Campaign analysis Learning and Recommendation
MOVEMENT IN NUMBERS
Facebook Total Fans AddedTotal PostsTotal Interactions (Likes+Comments+Shares) Average Interactions per post Note: There has been a slight dip in the no. of likes lately as Facebook has removed all the spammy/ fake/ deactivated accounts automatically.
Twitter Total FollowersTotal TweetsTotal Interactions (RTs + Favorites + Replies) Engagement Percentage %
Instagram Note: We have gained 10 followers on Instagram this month.
CONTENT ANALYSIS
Post Categories on the Page: 1. Food Posts 2. Humor posts 3. Menu post 4. Ad Hoc / Special Occasions Posts Content Analysis
Post Category Ad Hoc post Food/ Menu post Humor post Restaurant ReviewChef Tips Objective To build engagement / to post real time updates To inform users about the variety of dishes menu in the form of fun trivia posts for high engagement To purely engage fanbase with some fun creatives and quotes. To let our fans know what people are saying about Dhaba By Claridges’ food To educate our fans about simple and useful food tips they can follow Total Posts Avg. Interaction s Per Post Post Categories
Average Likes Per Post: 16 Average Comments per Post: 2 Average Shares per Post: 2 Average Interaction Per Post: 18 LEARNINGS The post goes up with a good quality creative to draw people in. It also gives an idea to foodies about how the food item would look like. Food/Menu Post - Performance
Food/Menu Post - Screenshot !
Humor Posts - Performance Average Likes Per Post: 15 Average Comments per Post: 5 Average Shares per Post: 1 Average Interaction Per Post: 18 LEARNINGS #GoneWithThePind is one of the best performing sections on the page and helps in interactions.
Humor Posts - Performance
Tips By The Chef- Performance Average Likes Per Post: 8 Average Comments per Post: 0 Average Shares per Post: 0 Average Interaction Per Post: 8 LEARNINGS These posts are very helpful and give useful tips.
Tips By The Chef - Screenshot
AD HOC Posts - Performance Average Likes Per Post: 27 Average Comments per Post: 3 Average Shares per Post: 5 Average Interaction Per Post: 26 LEARNINGS Since these are mostly real time and update people about what’s next, these generate a greater reach as compared to other posts.
AD HOC Posts - Screenshot
Restaurant Review - Performance Average Likes Per Post: 11 Average Comments per Post: 0 Average Shares per Post: 0 Average Interaction Per Post: 11 LEARNINGS These are user generated reviews on third party websites, such as on Zomato. Can try changing the template and test it out to see if it performs better.
Restaurant Review - Screenshot
COMPETITION ANALYSIS
Competition leaderboard (Facebook Fans)
Page Unlike Analysis The page received 182 unlikes from the users from 1st March to 31 st March i.e. an average of 6 unlikes per day.
Page Unlike Analysis Reason for Page Unlikes
Use of more hashtags on Instagram as that has seen a lot of likes per post. Try and reduce the #ChefSays posts as they don’t seem to be getting a lot of interaction. Contest on the Twitter handle, would increase more followers. As per the new Facebook algorithm, there is a decrease in page likes.They have deactivated fake accounts which has resulted in the decrease of likes on the page. A thorough campaign would most definitely work. Locate trending hashtags on Twitter Favourite tagged posts. RECOMMENDATIONS
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