RWC 2015 LEGACY Recruitment and Retention

Outcomes RWC 2015 information and opportunities. How can your club make the most of these opportunities. o Recruitment (players, coaches, referees, volunteers) o Retention (players, coaches, referees, volunteers) Individual club action planning

Power of nation video RWC Overview

151 DAYS ……………………..AND COUNTING!

THE TOURNAMENT AT A GLANCE  8th Rugby World Cup  Third largest global sports event  Global Television Audience of over 4 Billion  2 million+ Tickets  400,000+ International Fans from over 100 countries  Potential economic impact to the UK approx. £2.1bn  48 Matches  13 Match Venues  13 Host Cities/Boroughs  1,000 Broadcast  2,000 Written Press & Photographers

2003/04 RECRUITMENT FIGURES  2003/04 season – new players  2004/05 season – new players  new players in 2 years: +25% across the country  new teams  3400 new coaches  new referees  3900 new volunteers

What will your clubs Legacy be? TASK 1 Score your Club 1 – 10 on Recruitment and Retention. Identify Your Clubs Recruitment and Retention Priorities. What does your club need/want? 6-11 year olds year olds Retaining year olds Recruit more Adults male/females Retain Vets age players Volunteers

TASK 2 Spend 20 minutes sharing ideas on how you have Recruited the following: Mini & Junior Recruitment Colts / Senior Recruitment Volunteer Recruitment

School matches as curtain raisers -Host Saturday morning school fixtures -Help to develop links Mid week games for schools under floodlights -Another way to link with the school -Another opportunity to get new kids into the club – breakdown barriers Get in touch with lapsed players -How many players have dropped out? -Why? Can we change our offer around RWC to get them back involved? Social media -Get the club message/offer to as many people as possible. -Free advertising -Twitter, Facebook etc. Models of Good Practise

Adult recruitment Vets/Casuals rugby -The old 4 th team captains little black book. -Scan through old team photo’s, where are those players now? Touch Rugby -Huge success in Lancashire clubs -new members -club open 365 days of the year U24 university returners -What happens to players who leave for university? -Leave club for 3 years…how many return? -Host matches around 3 key periods – Sept, Xmas and Easter – keep players in the club.

Reunion games (colts 2010 v 2012) -Huge drop off at 16+ -Challenge match between old coaches Corporate/sponsors touch -Invite your sponsors or local business to the rugby club for touch rugby Social media -Get your club message out to as many people as possible. -How do you advertise your club? Adult recruitment

Option 1 Internal OPTIONS TO RECRUIT VOLUNTEERS Players Membership Coaches Volunteers Parents Spouse Sponsors Families Club Sections ASK Social Events Membership Audit Promotion Campaign Skills Directory Friends

Option 1 Internal Option 2 External OPTIONS TO RECRUIT VOLUNTEERS PlayersSocial Event MembershipMembership Audit ParentsPromotional Campaign SponsorsSkills Directory Club SectionsASK CoachesVolunteers FamiliesSpouse Colleges Universities Schools Scouts Girl Guides Duke of Edinburgh Award Volunteer Centres County Sports Partnership Local Businesses NatWest

Volunteers – What They Expect Volunteers Realistic expectations – Right role for the right person. Don’t overload them! Introductions, Support and Training. Clear role description. The personal touch, face to face or phone – Blanket s don’t work. Reward and Recognition – Say “Thank You”!!

Player Retention Player retention – 3 types: Retaining current players through ‘drop-off zones’ in their playing pathways. Retaining lapsed players – rd /Colts team….where are they now? Retaining newly recruited players – How do we shape our clubs offer to keep them?

Opportunities - Retention Pre 16 drop out -Are your coaching sessions boring? -Are the coaches child centred? -Have you got the right people coaching in your club? Level 1 and 2 courses, CPD for coaches drop out -Huge numbers leaving the game? -Why does this happen at your club? -Are the coaching sessions what 17 year olds want. -Returners games, colts reunions (2010 v 2012 colts) Retiring players -What happens to players who retire? -Are they offered other roles within the club? -Vets/Touch rugby -KYBO

Mini’s What Children Want!!! Mini’s Primary School (5-11 years) -Fun, fun, fun -More time to play -Being with friends -More games, more competitions, less talking -More variety -Don’t shout! -Use more “cool stuff”

Juniors – What Kids Want Juniors Secondary (12-15 years) -Fun, but greater emphasis on learning -More ‘hands on’ coaching, demonstrations -Would like more democracy, involvement in the coaching sessions -More ‘female friendly’ -Benefits clearly identified -Improve confidence and self-efficacy -91% agreed coaching encouraged participation

Adults – What Players Want Adults – (Former player survey 2010) 29.6% - Improved Medical Support 19% - Flexibility to training 17.7% - Offering alternate social and non-contact playing opportunities, such as touch. 12.4% - Better quality of coaching 8% - Midweek Games 8% - Improved refereeing standards 7% - More info on how to get involved 6% - Better facilities 4.9% - Less competitive leagues

Fun – emphasis on social side of the game. Being part of a team. Game time – is your lowest team inclusive and social or focussed on winning games/the league? Health and Fitness. Physical and Mental Challenge. Adults – Why Players Play

Opportunities - Retention Are you prepared for an influx of players? -What would 10 new U11’s players mean to your club? -Would the current coach be able manage an extra 10 players? -Are there new volunteers in each team/section that could be trained? -Would you need to train an extra volunteer to be able to referee an extra game? -Is you club coach coordinator/referee coordinator aware of these needs? Get Ready! For Rugby’s Biggest Year Level 1 courses aimed at U7’s - U12’s Level 2 courses aimed at U13’s upwards Referee courses booked on a need basis.

Friday 18 th September – 8pm Kick Off England v Fiji – OPENING MATCH

England V Wales – No league Rugby Saturday 26 th September – 8pm Kick off

England v Australia Saturday 3 rd October – 8pm Kick off

England v Uruguay Saturday 10 th October – 8pm Kick off

The Perfect day…. 11am – Host local schools fixture 1pm – Mini and Junior training/matches - Colts reunion match - Sponsors Touch rugby 3pm – 1 st XV games (all schools, M&J invited) 5pm – Club Touch rugby - Vets match 8pm – England V’s….. - Themed evenings

Trial opportunities QBE Internationals England v France (15 Aug, KO 8pm) England v Ireland (5 Sept KO 2.30pm)

Action Planning TASK 3 30 minutes – Prioritise top 3/4 ideas based on club needs – what would make a real difference to your club? Separate Recruitment and Retention – Ideally 2 for each. Use Action Plan template – FILL IN FIRST 3 BOXES -What do you want to achieve? e.g. 10 new players into 3 rd team…10 returning university leavers…. -What will you do to do engage each target group? - Actions -Timescales Feedback to group

Where next? We are Here to Help! North Lancashire Rugby Development Team Stuart Urquhart Mark Sutcliffe Kai Burns Martin Powell Lancashire County RFU

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