Shantel Campbell Melissa Ciolek Jeremi Davis-Wright Laura Doherty, Muriel Palanca

Introduction  What is Edipixx?  Target Market  Our Big Idea  Renovate your World Campaign  Ads

What is Edipixx? A touch-screen, digital camera which allows users to edit their pictures right on screen with its array of built-in Photoshop and special effects options. Instant upload feature via Wi-Fi. Competitors: Kodak, Nikon, Canon etc; Smart Phones Our position: With Edipixx, you have the quality of the most advanced photo editing software right at your fingertips. Price: $200 Other Features HD screen Newest version of Adobe Photoshop [Photoshop Extended] Has a screen resolution of 990×650 pixels Built in 6G/wi-fi Battery last for up to 48 hours 14.1 mega pixel camera Auto- focus lenses w/ full optical zoom.

Our Target Market  Women  College students and young professionals  Ages 18 to 34 years.  Avid users of social networking sites  Geodemographic: East and West Coast urban areas, such as New York City and Los Angeles, as well as college towns.  Psychographic: Ambitious, enjoys traveling and site-seeing, likes to socialize and share experiences online, seeks independence and control.

Hey! What’s the Big Idea? Integrated Marketing Communications Big Idea: “While other cameras merely take pictures, Edipixx gives you the POWER to capture moments and make them better. Format: Slice of Life (Problem/ Solution) Ad Campaign: Before and after theme. Logo: One X looks plain and boring to signify an ordinary picture before it has been edited using Edipixx. The Second X looks more enhanced and elaborate to signify a photo after it has been edited using Edipixx. Slogan: “Renovate Your World.”

Renovate your World Campaign Social Component * Using the Edipixx camera, users take a picture of something they consider a “problem” in the world * Then edit the picture into their solution Submit both pictures along with how they plan to achieve this solution * If we like your idea, then we will fund it. * How social components fits into our IMC Engage customers- Use our product Gives users power Real change in society

Packaging Top Front Inside

Billboard Ad

Transit Ad

Magazine Ad

Television Ad

 Both pictures were instantly uploaded to facebook. The close up is of the caption which says “I miss you!”

Thank You! Thank You! Today we talked about….  What is Edipixx?  Target Market  Our Big Idea  Renovate your World Campaign  Ads