Empire Kosher Poultry PSU Presentation December 1, 2006 Shari Book

Company History Founded in 1938, Empire was the first to apply modern processing techniques to kosher poultry Cold water processed Eviscerated, soaked & salted Strict adherence to laws of Kashrus Certified Kosher by the largest and most accepted Rabbinical agency (OU - Orthodox Union)

Facilities Fully Integrated Poultry Processor - Breeder Operations - Hatchery

Hatchery 600,000 egg capacity/week

Facilities Fully Integrated Poultry Processor - Breeder Operations - Hatchery - Grow-out Farms

Growout Farm Contract Growers –Chicken –Turkey –Broiler Breeder / Hatching Egg Production

Facilities Fully Integrated Poultry Processor - Breeder Operations - Hatchery - Grow-out Farms - Feed Mill

Feed Mill 3,000 tons/week Commodity Market

Facilities Fully Integrated Poultry Processor - Breeder Operations - Hatchery - Grow-out Farms - Feed Mill Main Plant - Current Production 200, ,000 Chickens and 20, ,000 Turkeys per week - Slaughter, Cutup, Cooked and Fried Further Processing - Storage, Shipping and Distribution - Waster Treatment

Empire’s Difference Nonkosher –Mechanical Slaughter –Hot Water Scalding –USDA Inspection –Ice Water Chilling –Two Hours Processing Time –Specialized Plants –Regional Distribution –Low Cost –Commodity Market Empire –Rabbinical Hand Slaughter –Cold Water Processing –USDA + Rabbinical Inspection –Tap Water Soaking + Salting + Ice Water Chilling –Four Hours Processing Time –Multi Purpose Plant –National Distribution –Over Double the Cost of Nonkosher Production –Affluent Loyal Market

Total Available Kosher Market Consumers looking for kosher products spend $6.75 billion annually More than 50% of kosher chickens and 90% of kosher turkeys sold in the U.S. are produced by Empire

Empire Brand Awareness Oldest and most respected name in kosher poultry Accepted and used by 96% of kosher Jews, four times greater than next competitor Most recognized kosher poultry brand with 99% brand awareness among kosher Jews (52% among all consumers) 83% brand loyalty (used most often), 14 times greater than next competitor Proven taste test winner - Boston Globe, New York Times, Gourmet Magazine, and Cook’s Illustrated

Stake Holders Consumers Customers – Distributors Board of Directors Workers’ Union Jewish Certification Organiztions –Orthodox Union –KAJ Copackers USDA Other government agencies

Market and Production Factors Planning and Budgeting Competition Consumer Trends Regulation Changes Unforeseen Incidents