Unit I Media Arts FONT DESIGN ASSIGNMENT. A font is a particular size, weight and style of a typeface. Examples include: WHAT IS A FONT?

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Presentation transcript:

Unit I Media Arts FONT DESIGN ASSIGNMENT

A font is a particular size, weight and style of a typeface. Examples include: WHAT IS A FONT?

Can you guess the company from just looking at a particular font? Scan the QR Code for a Famous Font Game. GUESS THE COMPANY

 Uppercase or Lowercase  Cursive or Print  Width of letterform  Serif or Sans Serif  Texture of Line  Added Details to font THINGS TO CONSIDER

SANS SERIF VS. SERIF

DECORATIVE

 The Helvetica typeface  One of the most famous and popular in the world.  Easy to read  A popular choice for corporate logos  3M, American Airlines, American Apparel, BMW, Jeep, JCPenney, Lufthansa, Microsoft, Mitsubishi Electric, Orange, Target, Toyota, Panasonic, Motorola, Kawasaki and Verizon Wireless SANS SERIF

TYPE FIGHT

Choose a font that represents your “brand” Who are you and what are you about? YOUR CHALLENGE What does this font tell us about the Disney Brand?

RESOURCES