Copyright © 2008 by Nelson Education Ltd. Ch. 2-1 Chapter 2 Writing for Business Audiences.

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Presentation transcript:

Copyright © 2008 by Nelson Education Ltd. Ch. 2-1 Chapter 2 Writing for Business Audiences

Copyright © 2008 by Nelson Education Ltd. Ch. 2-2 Improving Your Business Writing n The best business writing is Audience-oriented Purposeful Economical n To improve your writing skills, you need An effective writing process To study model messages Practice

Copyright © 2008 by Nelson Education Ltd. Ch. 2-3 The Writing Process Stage 1: Prewriting Analyzing Anticipating Adapting Stage 2: Writing Researching Organizing Composing Stage 3: Revising Revising Proofreading Evaluating

Copyright © 2008 by Nelson Education Ltd. Ch. 2-4 Selecting the Best Channel n Importance of message n Amount and speed of feedback required n Necessity of a permanent record n Cost of the channel n Degree of formality desired n Best practices in your company

Copyright © 2008 by Nelson Education Ltd. Ch. 2-5 Choosing Communication Channels Written: , instant message, fax, letter, memo, report or proposal Spoken: Telephone, voic , face-to-face conversation or group meeting, video- or teleconference

Copyright © 2008 by Nelson Education Ltd. Ch. 2-6 Audience Benefits Instead of this: We offer evening language courses that we know are excellent. Try this: The sooner you enroll in our evening language courses, the sooner the rewards will be yours. Improve your messages by using reader benefits.

Copyright © 2008 by Nelson Education Ltd. Ch. 2-7 Polite “You” View Instead of this: I have scheduled your vacation to begin May 1. Try this: You may begin your vacation May 1. Improve the tone of your messages with a polite “you” view.

Copyright © 2008 by Nelson Education Ltd. Ch. 2-8 Positive Language Instead of this: If you fail the exam, you will not qualify. Try this: You will qualify if you pass the exam. Positive language improves the tone of a message.

Copyright © 2008 by Nelson Education Ltd. Ch. 2-9 Inclusive Language Instead of this: Have you called a salesman? Every executive has his own office. Try this: Have you called a salesperson? All executives have their own offices.

Copyright © 2008 by Nelson Education Ltd. Ch Try Your Skill Change this sentence to show the benefits for the reader. Ê We cannot send your order from our warehouse until June 1. Your order will be sent to you June 1.

Copyright © 2008 by Nelson Education Ltd. Ch Try Your Skill Change this sentence to show the benefits for the reader. Ë We cannot send your order from our warehouse until June 1. Your order will be sent to you June 1.

Copyright © 2008 by Nelson Education Ltd. Ch Try Your Skill Change this sentence to show the reader benefits. Ì I have 15 different financial plans to offer my investors. You have 15 different financial plans available.

Copyright © 2008 by Nelson Education Ltd. Ch Five Ways Technology Can Improve Your Business Writing ÊCollecting information electronically ËUsing templates ÌImproving correctness and precision ÍAdding graphics for emphasis ÎDesigning and producing professional- looking documents, presentations, and webpages

Copyright © 2008 by Nelson Education Ltd. Ch End

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