A N E V O L U T I O N Vanessa Alessi Alicia Anzis Brooke Kruschke Naomi MacVittie

Overview Objectives Strategy Tactics Findings Recommendations

Objective

Strategy

Face-to-Face Interviews Catapult Client: Juniper Online Resources Personal Observations

Tactics

Internal Interviews Client Interviews Outside Research

Findings Defining Catapult Competitive Analysis Catapult Advantages Discovering Opportunities

Defining Catapult

History Catapult 1993 CDM & CTP 2001 Data Services 2005

Competitive Analysis

SWOT Analysis STRENGTHS WEAKNESSES OPPORTUNITIES THREATS Focus on clients Unique breadth of services Longevity/Experience Ability to deliver Expansion Never stop learning Utilize technology/better tools Create a personality Disconnect between companies Marketing Catapult Size Not leveraging technology Economy New technology Too many services? Next steps

CRM Fusion RingLead Blue Singapore Astadia ReachForce MarketOne Target 250 Jigsaw Better, Inc. By Appointment Only Axciom IMI Turn Kern Liquid Loomis Group Resource Godfrey Q Via Luna Group JWT GyroHSR Target Profiling Data Services DirectMarketing

CRM Fusion MassImpact MassEffect ReassignOwnership MassBackup Cleansing Tools Discovery Tools Verification Tools Dupe Blocker People Import Brand/Sales Search Engine Optimization Creative Strategy Search Engine Marketing Global Teleservices Telemarketing Automation Online Support

GyroHSR Branding Strategy Research Planning Direct/CRM Social Network Marketing Sales Promotions Media Creative Search Digital Experiential Global Teleservices Telemarketing Dashboard/ Reporting CRM Marketing Automation Tools Lead Generation List Building Public Relations

MarketOne CRM Leads Profiling Marketing Reach Surveys Web Marketing Event Marketing Partner Marketing Reach Surveys Real Time Notifications List Enhancement Eloqua Data Services Database Search Engine Marketing Search Engine Optimization Creative Strategy Direct Marketing Brand/Sales

ReachForce Discover Capture Refresh Relevance & Repair Insight Smart Contacts Search Engine Marketing Search Engine Optimization Creative Strategy Direct Marketing Brand/Sales Global Teleservices Telemarketing Dashboard/Reporting Marketing Automation Tools Lead Generation Connect Convert Automation

Catapult Advantages

Breadth of Services Strong Client Relationships Experience Proven Success

Catapult Advantages Only an event agency like Catapult can provide a client with closed-loop marketing. Breadth of Services

Catapult Advantages Catapult prides itself in it’s trusting client relationships. Strong Client Relationships

Catapult Advantages Catapult is an established and evolving agency with a broad spectrum of employee experience. Experience and Longevity

Catapult Advantages There is no question that Catapult’s capabilities run deep and this can be seen in their lengthy list of success stories. Proven Success

Discovering Opportunities

This is what YOU said you’d like to see change here at Catapult. Your Voices Were Heard

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Recommendations

Catapult is a closed-loop-marketing agency with three unified professional teams that specialize in demand generation Define Catapult

Recommendations Same schedules/meetings View each other partners Closing the inner loop Open communication Unify The Company

Recommendations HARO Social Media Website PR Marketing tools Market Catapult

Recommendations Never stop Learning Leverage Technology Always be on the Forefront

Recommendations Skills/Knowledge Geographically Clients Vertically (more than tech industry) Explore Growth Opportunities

Recommendations The Next Step is YOURS Consider recommendations Schedule a meeting Implement a plan Take action

Elevator Pitch Catapult is a closed-loop marketing agency with three professional teams that specialize in demand generation, data services and target profiling. While other one-dimensional agencies might provide you with creative templates, we develop unique, well-thought-out, creative campaigns. Catapult is a business-to-business integrated marketing agency that can meet all your marketing needs and provide effective, measurable results. We have built strong and lasting relationships with clients such as Juniper, eBay, and Citrix. These are just a few companies that have trusted us to turn a budget into a successful marketing campaign and we hope you will join our list of success stories.