I talked to some of the biggest corporations and could not even get a single sponsor for a gymnastics talent program I was running – in spite of being a three time Olympic medalist. Gervasio Deferr Men’s Vault gold medalist at the 2000 & 2004 Summer Olympics “ “

Problem Statement Fans Unattractive Competition Athletes Insufficient Compensation Associations Youth Problem Sponsors Unprofitable Advertising

Our Concept Traditional Gymnastics Gymnasts complete a pre-set routine on one specific apparatus Freestyle Gymnastics Athletes complete their freestyle routine on a spectacular terrain of trampolines, rails and plateaus The Freestyle Gymnastics World-Series Constant fan engagement 1 champion / 16 events across the world Exciting competition 16 participants per event / knockout mode Easy-to-understand grading 3 grading criteria: difficulty, execution & style More than just sports Popular music acts & social media campaign

Value Proposition New & exciting sports Sponsoring opportunities Platform for experimentation Attractive target audience Fans Athletes Associations Sponsors

Impact Spillovers to traditional gymnastics Increased TV & sponsoring revenues Sustained future of gymnastics Impact Younger & cooler image of the sport Creation of constant social media and TV following New lucrative sponsoring & TV deals Better compensation for athletes Appeal to a younger target group Easier to practice version of gymnastics

Financial Viability € €> RevenuesCosts Merchandising Ticket Sales Sponsoring Broadcasting Venue Security Event Agency Athletes Marketing

Implementation Roadmap 08/201502/ /2017 Test Event1 st Europe Series Event1 st World Series Event Event Planning Social Media Campaign Spectators Test Event Assessment TV & Sponsoring Deals 3 Premium Sponsors Europe Series Assessment Worldwide Marketing Broadcast in 25 countries Investment risk is significantly decreased through constant testing & feedback loops

Financial Viability Revenue Streams Merchandising Earnings Net Operating Profit Event Costs Ticket Sales Sponsoring Broadcasting Venue/Location Security Event Building/Agency etc. Athletes Marketing Test Event8 Europe Series Events16 World Series Events

Financial Viability

Possible Sponsorship Deals We can see the Red Bull Spirit in this idea “ “ Young dynamic people is something adidas always is interested in. “ “ Our Lifestyle marketing programs focus on expanding brand awareness through relationships with key influencers, event promotions… “ “ Freestyle Brand Core Identity Performance Style Sport Target group Create Excitement GoPro Network