Google Analytics & Millennium 8 th Annual MENA-IUG Conference Doha, Qatar Google Analytics & Millennium| American University of Sharjah | 19.11.2013.

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Presentation transcript:

Google Analytics & Millennium 8 th Annual MENA-IUG Conference Doha, Qatar Google Analytics & Millennium| American University of Sharjah |

Google Analytics Defined Tracks visits to your catalogue Tracks search terms used in your catalog Tracks where visits originate from Tracks where people leave your catalogue Google Analytics & Millennium | American University of Sharjah | Identify and solve potential problems Monitor usage patterns Help with decision making

Google Analytics Google Analytics & Millennium | American University of Sharjah |

Setup Google Analytics & Millennium | American University of Sharjah |

Users Google Analytics & Millennium | American University of Sharjah |

Tracking Code Google Analytics & Millennium | American University of Sharjah | var _gaq = _gaq || []; _gaq.push(['_setAccount', ‘UA-######-#']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = (' == document.location.protocol ? ' : ' + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })();

Botlogo Google Analytics & Millennium | American University of Sharjah |

Filters Google Analytics & Millennium | American University of Sharjah |

Filters Google Analytics & Millennium | American University of Sharjah |

IP Filter Google Analytics & Millennium | American University of Sharjah |

Regular Expressions for IP Ranges Google Analytics & Millennium | American University of Sharjah |

Site Search Tracking Google Analytics & Millennium | American University of Sharjah |

Site Search Settings Google Analytics & Millennium | American University of Sharjah |

Website Search Google Analytics & Millennium | American University of Sharjah |

Search Categories Google Analytics & Millennium | American University of Sharjah |

The Impact of the Discovery Layer Google Analytics & Millennium | American University of Sharjah |

Event Tracking Google Analytics & Millennium | American University of Sharjah |

An Internet of things Google Analytics & Millennium | American University of Sharjah | Databases by Title

Event Category Google Analytics & Millennium | American University of Sharjah |

Event Action Google Analytics & Millennium | American University of Sharjah |

Event Label Google Analytics & Millennium | American University of Sharjah |

Building URLs for Tracking Google Analytics & Millennium | American University of Sharjah |

What can it tell us? Google Analytics & Millennium | American University of Sharjah |

Patterns of Usage - Daily Google Analytics & Millennium | American University of Sharjah | pm (8pm usually the tip of the spike)

Patterns of Usage - Weekly Google Analytics & Millennium | American University of Sharjah | Su M Tu W Th Fr Sa

Where are our users from Google Analytics & Millennium | American University of Sharjah |

Questions Google Analytics & Millennium | American University of Sharjah |

Thank you James MacDonald | Google Analytics & Millennium | American University of Sharjah |