July 2012 | Pinterest Introduction Why Printers Should Consider Pinterest July

July 2012 | Pinterest Introduction 1 Pinning The act of visually sharing content

July 2012 | Pinterest Introduction 2 Visual Stats Image credit: Fast Company

July 2012 | Pinterest Introduction 3 Pinner The person who does the sharing Pin It Button Button that can be placed on websites to facilitate sharing. Pins added like this link back to the original source. Pinboard A collection of pins created on a topic Repin Reposting someone else’s pin Becoming Pin-proficient

July 2012 | Pinterest Introduction 4 It’s not just B2C… B2B organizations can benefit from the use of Pinterest, especially as a site traffic driver. Don’t assume it’s not for you…

July 2012 | Pinterest Introduction 5

6 Hey, you already have some visual content! Ebooks, brochures, white papers—create a board that gives you instant credibility Photos of happy customers! Even better if they’re using your product. Interesting videos your business has produced, your industry speakers (look for pinterest’s separate tab for videos) Showcase executive management, with bios and photos Repurpose images from your blog articles Infographics are hot—and highly viewed on Pinterest

July 2012 | Pinterest Introduction 7 Drake University Showcases items of interest their students might be interested in.

July 2012 | Pinterest Introduction 8 Connecting print with pin Digimarc’s Print-to-Pin technology connects printed material with the Pinterest world using digital watermarking.

July 2012 | Pinterest Introduction 9 Getting Started Visit click “Request an invite”, and enter your address. (Or, ask a friend to already has an account to invite you). Choose your company name as your user name TIP: Make sure you use the same address you use for your business’ Twitter account so you can easily share your new pins through your Twitter account too.

July 2012 | Pinterest Introduction 10 Words of Warning “You acknowledge and agree that, to the maximum extent permitted by law, the entire risk arising out of your access to and use of the site, application, services and site content remains with you.”

July 2012 | Pinterest Introduction 11 Using Pinterest for YOUR Business Add a Pin It button to your website Pin examples of your work—and work you love Create resourceful boards based on a few core keywords that you already use in your SEO strategy—how about packaging, invitations, annual reports Start following users you think would want to follow you back

July 2012 | Pinterest Introduction Mohawk MakeReady provides practical tools and actionable information for digital printers like you. 12 We can help… Visit: to browse content, request a meeting, or join the community.