Seven Golden Rules for World Wide Web Page Design

1. Decide on your criteria for success Make sure you know why you want to be on the WWW Success means different things for different sites.

2. Decide who you want to impress You can’t please everybody Defining your audicence makes design decisions easier.

3. Let the information drive the design Design the site structure around the information Prioritize information Establish user interest Graphics should support the information design

4. Make it easy to see what’s there and how to get to it Make your site structure explicit Tell users where they are Provide a home

5. Don’t expect your WWW pages to be just like your paper publications Branding is more thatn a logo Exploit the medium and add value Reading from the screen is hard

6. Use graphics with care Hire a professional graphic designer Make sure your designer understands the medium Apply your graphic style throughout your service

6. Use graphics with care (continue) Graphics can be boring Less can be more If in doubt, leave graphics out Test your graphics on different browsers

7. Keep your users interested Monitor and maintain your site Provide genuine content Use other media to generate interest in your site Get users involved